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* PLEASE ENTER INTERVIEWING DAY:
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* Do you live in. . .
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* Are you at Navy Pier today with. . .
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* As part of your trip to Navy Pier, are you. . .
READ LIST.
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* How did you FIRST hear about Navy Pier?
READ LIST. ACCEPT ONLY ONE ANSWER.
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* What MAIN attraction or events brought you to Navy Pier today?
READ LIST IF NECESSARY. ACCEPT ONLY ONE ANSWER.
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* Which boat/cruise ship did you go to?
ACCEPT ONLY ONE ANSWER.
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* Which full-service sit-down restaurant did you eat at?
ACCEPT ONLY ONE ANSWER.
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* What OTHER attractions or events did you / will you visit while at Navy Pier today?
READ LIST IF NECESSARY. MULTIPLE RESPONSES ACCEPTED.
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* Which boats/cruise ships did you / will you go to?
MULTIPLE RESPONSES ACCEPTED.
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* Which full-service sit-down restaurants did you / will you eat at?
MULTIPLE RESPONSES ACCEPTED.
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* About how much time do you plan on spending at Navy Pier today?
DO NOT READ LIST. ACCEPT ONLY ONE ANSWER.
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* Including today, how many times have you been to Navy Pier in the past 12 months?
DO NOT READ LIST. ACCEPT ONLY ONE ANSWER.
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| * Including parking, food, admission to events and attractions, etc., how much money did you EXPECT TO SPEND at Navy Pier today?
PLEASE ENTER NUMBER IN DOLLARS. ROUND TO NEAREST DOLLAR. FOR "DON'T KNOW/REFUSED" PLEASE TYPE 999.
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* Have you spent more, about the same or less money than you expected?
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| * Thinking about the rest of your trip today, how much money do you expect to spend somewhere OTHER THAN Navy Pier? For example, meals, transportation, shopping, entertainment, recreation and parking outside of Navy Pier.
PLEASE ENTER NUMBER IN DOLLARS. ROUND TO NEAREST DOLLAR. FOR "DON'T KNOW/REFUSED" PLEASE TYPE 999.
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* Did you PURCHASE any retail goods such as books, clothing, souvenirs, etc. at Navy Pier today?
Note: This would NOT include food, attractions or parking.
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| * How much did you spend on retail goods today? (This would not include food, attractions or parking.)
PLEASE ENTER NUMBER IN DOLLARS. ROUND TO NEAREST DOLLAR. FOR "DON'T KNOW/REFUSED" PLEASE TYPE 999.
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* Did you attend PNC BANK Winter WonderFest TODAY?
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* Have you attended PNC BANK Winter WonderFest in years past?
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* Including today, how many times have you attended Winter WonderFest?
DO NOT READ LIST. ACCEPT ONLY ONE ANSWER.
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* For today's visit when and where did you/will you purchase your PNC BANK Winter WonderFest tickets?
DO NOT READ LIST. ACCEPT ONLY ONE ANSWER.
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This year, in lieu of an activity ticket purchase, guests attending WWF paid a $5 General Admission Fee which included admission to the event and access to 2 rides.
Using a scale from 1 – 10, with “10” being an Extremely Good Value and "1" being an Extremely Poor Value how would you rate the value of the General Admission Fee?
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* What is the MOST you would pay for a General Admission ticket?
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This year, guests paid $19 or $25, depending on date of attendance for an Activity Ticket. An Activity ticket is good for admission and access to more than 25 rides and activities including Chicago Blackhawks Indoor Ice Skating Rink with skate rental.
Using a scale from 1 – 10, with “10” being an Extremely Good Value and "1" being an Extremely Poor Value how would you rate the value of the Activity Ticket?
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* What is the MOST you would pay for an Activity Ticket?
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Using a scale of 1-10 with "10" BEING THE HIGHEST, how would you rate the following aspects of this years' PNC Bank Winter WonderFest?
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| * Thinking about your Winter WonderFest tickets purchases. . .
How many Activity Tickets did you/will you buy for your CHILD/CHILDREN?
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And how many General Admission tickets did you/will you buy for your CHILD/CHILDREN?
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How many Activity Tickets did you/will you buy for YOURSELF OR OTHER ADULTS OVER 18?
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And how many General Admission tickets did you/will you buy for YOURSELF OR OTHER ADULTS OVER 18?
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* In the future, which of the following offers would you be MOST LIKELY to take advantage of?
READ LIST. ACCEPT ONLY ONE ANSWER.
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Thinking about all the components at the PNC Bank Winter WonderFest this year - ride additions, gating, ticketing options, etc., using a scale from 1 – 10, with “10” being EXTREMELY LIKELY and "1" being NOT AT ALL LIKELY how likely are you to return to WWF next year?
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Using a scale from 1 – 10, with “10” BEING THE HIGHEST, please rate your satisfaction with. . .
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* Will you return to Navy Pier in. . .
READ LIST. ACCEPT ONLY ONE ANSWER.
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* What was your primary mode of transportation for getting to Navy Pier today?
READ LIST IF NECESSARY. PLEASE SELECT ONE ANSWER.
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* In what area did you park?
READ LIST IF NECESSARY. PLEASE SELECT ONE ANSWER.
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* Why didn't you park at Navy Pier?
DO NOT READ LIST. PLEASE SELECT ONE ANSWER.
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* Throughout Navy Pier there are signs, banners, advertisements and posters for products and services offered by major companies that sponsor activities at the Pier. Which company names do you recall seeing?
DO NOT READ LIST. MULTIPLE RESPONSES ACCEPTED.
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* Are you on. . .
READ LIST. MULTIPLE RESPONSES ACCEPTED.
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* Are you a fan of or follow Navy Pier on any social media (Facebook/Twitter/Pinterest/Instagram?
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| * These last few questions are just to group your answers with those of others taking part in this survey. All answers remain strictly confidential.
What is your age?
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* Counting yourself, how many people are in your group today?
DO NOT READ LIST. ACCEPT ONLY ONE ANSWER.
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* Are there children under 18 years old in your group?
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* Are your children. . .
READ LIST. MULTIPLE RESPONSES ACCEPTED.
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* Are you of Latino/Hispanic descent?
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* Would you say you are...
READ LIST. ACCEPT ONLY ONE ANSWER.
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* Which of these best describes the last grade in school you had the opportunity to complete?
READ LIST. ACCEPT ONLY ONE ANSWER.
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* Counting yourself, how many people live in your household?
DO NOT READ LIST. ACCEPT ONLY ONE ANSWER.
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* Which group includes your total annual household income before taxes?
READ LIST. ACCEPT ONLY ONE ANSWER.
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* INTERVIEWER: PLEASE RECORD RESPONDENT'S GENDER (BY OBSERVATION).
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