Nap Nanny | QuestionPro

Which of the following best describes your use of a Nap Nanny product?

It is currently in use by my child/children

It was previously in use until my child/children outgrew it or found a new method

My child/children never used one, but I purchased a Nap Nanny for another person

I have registered for or plan to buy a Nap Nanny product for my family's use

Neither I nor anybody I know has used a Nap Nanny

How did you first hear about the Nap Nanny?

In the case of the Nap Nanny, which of the following sources made a difference in your decision to purchase? (Please select all that apply)

Family opinion

Friend opinion

Magazine ad

Company website or Facebook page

Reviews from real Moms online or in print

Article or mention online or in print

Availability at stores I visit - seeing the product up close in store

Referral from Pediatrician or hospital

Referral form baby nurse, doula, lactation consultant or nanny

Which of the following publications do you/did you regularly read? (Please select all that apply)

What other types of media about babies and baby products do you/did you regularly use? (Please select all that apply)

Parenting blogs

Health and wellness sites such as WebMD

Reviews on eCommerce sites such as BabiesRUs.com and Amazon.com

Facebook communities dedicated to parenting

Shows or expos with products for babies and new mothers

Other

Did you have a baby registry?

Yes

At which of the following retailers did you register? (Please select all that apply)

At what point in your pregnancy did you set up your registry?

1-3 months

4-6 months

7-9 months

After 9 months

Did you include a Nap Nanny product in your registry?

Yes

Why didn't you include a Nap Nanny product in your registry?

I was unaware of the Nap Nanny product at the time

I was concerned that the price point wasn't right for a gift expectation

I did not feel a need for a Nap Nanny product until after the baby was born

I planned to purchase the Nap Nanny product myself

I already had a Nap Nanny product to hand down

The store(s) I used did not offer Nap Nanny products

Other

Which version(s) of the Nap Nanny did you purchase/receive? (Please select all that apply)

Nap Nanny Gen 1 (available from approximately January-August 2009)

Nap Nanny Gen 2 (available from approximately August 2009-January 2011)

Nap Nanny Chill (available from January 2011 to the present)

Don't know

How many children do you have in your household?

Did you purchase/receive a Nap Nanny for your first child?

Yes

When you received/purchased the Nap Nanny, how old was the baby (or babies) for whom it was intended?

In terms of the timing of your purchase/receipt of the Nap Nanny, which of the following statements best matches your opinion/experience?

I knew before my baby was born that I wanted Nap Nanny

I obtained a Nap Nanny after my baby was born when it became clear how challenging sleep would become in general (for baby and parent)

I obtained a Nap Nanny when it became clear that my baby had specific sleep challenges due to colic, reflux, etc.

From which retailer was the Nap Nanny purchase made?

What were the circumstances of your purchase/receipt of the Nap Nanny?

Self purchased at a retail store

Self purchased online

Received as a gift separate from a baby registry

Received as part of registry

eBay/Purchased used

Hand-me-down from friend/family

Other

Did you have any problems finding the Nap Nanny in stock at your retailer of choice?

Yes - I had to wait until it was in stock/shipping took longer than normal

Yes - so I purchased it from another retailer

Don't know

If Nap Nanny was available at Target, would you have been likely to purchase/receive it from there?

Yes

Please select the following statement about Nap Nanny that most closely matches your opinion:

A Nap Nanny is essential - like a car seat, stroller or other must-have item, every family should have at least one

A Nap Nanny is important - it makes a real difference, but most babies can sleep well through other means

A Nap Nanny can be important if the baby has particular problems sleeping (colic, reflux, restlessness) - but its value is based on the needs of the specific child

A Nap Nanny is nice to have, but not among the most important things to get

A Nap Nanny is not worth getting

To the best of your knowledge, where/how is it safe to use a Nap Nanny? (Please select all that apply)

Where/how do you or did you use the Nap Nanny? (Please select all the apply)

As you considered the Nap Nanny, which of the following were among your concerns? (Please select all that apply)

The price was more than I expected to spend

I didn't like the style or how it worked with my home décor

I wasn't sure that my baby would need it sleep

I wasn't sure that it would work to improve sleep

I was concerned about child safety

I didn't like that it could only be used on the floor

I had no major concerns about Nap Nanny

Other

Which of the following do you think is the most compelling benefit of Nap Nanny?

Everybody sleeps! Baby sleeps longer so adults can too

Making strides! Baby is getting on track as a sleeper - next step, crib

The perfect angle! Baby sleeps in a comfortable and healthy position

Baby on the go! Great sleep no matter where the family travels

The Nap Nanny is currently intended for use with infants 8 lbs and up and the retail price is $129.99. If a smaller, less expensive version of the Nap Nanny was made available for shorter-term use for newborns up to 5 months (including 'preemies'), how would that have changed your purchase behavior?

I would have purchased both (smaller and larger size) versions

I would have only purchased the smaller Nap Nanny

I would have first purchased the smaller Nap Nanny and determined later if my child needed the regular Nap Nanny after 5 months

I would have only purchased the larger (regular) Nap Nanny

Don't know