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Was the store’s outside appearance attractive?
 
Yes
 
No
 
 
 
Was the window display inviting and attractive?
 
Yes
 
No
 
 
 
Was the store’s inside clean and attractive?
 
Yes
 
No
 
 
 
Were you promptly greeted?
 
Yes
 
No
 
 
 
Was the greeting friendly & professional
 
Yes
 
No
 
 
 
If not immediately greeted, was the store clerk:
 
on the phone
 
talking with staff
 
on the computer
 
helping another customer
 
no one present
 
 
 
If the store clerk was occupied, did the store clerk let you know that he/she would be
right with you?
 
Yes
 
No
 
 
 
Did the store clerk ask good questions to find out what
you were looking for?
 
Yes
 
No
 
 
 
Was the store clerk knowledgeable about the
merchandise?
 
Yes
 
No
 
 
 
Was the employee’s appearance appropriate to the nature
of the store?
 
Yes
 
No
 
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