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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.
Your answers will help us improve so please provide honest feedback. All information will be confidential. |
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| * How often do you browse at The Children's Place? |
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| * How often do you make a purchase at The Children's Place? |
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| * How do you typically shop at The Children's Place? |
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| * How likely would you be to sign up for a loyalty program for The Children's Place? |
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| Whether or not you would be likely to sign up for a loyalty program for The Children's Place, we would like to get your feedback on the following creative images. |
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| * Based on the image above, is it clear to you that this is a logo associated with The Children's Place? |
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| * Based on the image above, what do you believe this logo is advertising? |
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| Based on the image above, how true are the following statements:
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| * Picture the image above as the cover of a pamphlet on display at checkout at The Children's Place, what do you believe it is advertising? |
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| Picture the image above as the cover of a pamphlet on display at checkout at The Children's Place, how true are the following statements:
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| * After seeing the previous images, how likely would you be to sign up for a loyalty program for The Children's Place? |
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| * Picture the image above hanging as a large sign in the department sections of the Children's Place. Based on the sign's information, do you need to be a PLACE credit card holder in order to join the loyalty program it is advertising? |
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| * After seeing the previous images, how likely would you be to sign up for a loyalty program for The Children's Place? |
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| Do you have any other additional comments for The Children's Place about loyalty? | | |
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| * Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing: |
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| Is something the child looks forward to wearing |
| | | A unique style of clothes that I cannot find anywhere else |
| | | Provides promotions/coupons that save me money |
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| * Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing: |
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| Gives child choices |
| | | Offers one-stop shopping for all kinds of products, not just kids clothing |
| | | Is easy to wash |
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| * Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing: |
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| Makes child feel special |
| | | Having the trendiest outfits |
| | | Allows for easy returns |
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| * Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing: |
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| Is something the child will like |
| | | Absolute lowest prices |
| | | Free shipping to store or house |
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| * Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing: |
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| Gives child choices |
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| | | Carries the products I need in season I need them |
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| * Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing: |
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| Is something the child forward to wearing |
| | | Allows you to show the child love |
| | | I can shop on my own time |
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Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| * How many children (or grandchildren) do you purchase clothing for? | | |
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| What are the ages & genders of the children you purchase clothing for? Please check all that apply
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| * Roughly speaking, in what range does your total annual family income fall? |
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| * Which of the following categories best describes your ethnic background? |
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