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Surveys
2015
March
M
Music and Memory recall of advertisements
Music and Memory recall of advertisements
0%
Exit Survey
Which type of music do you prefer in an advertisement?
Jingle (specifically composed for the brand/ad)
Instrumental track (known/unknown)
An existing popular song
'A Jingle is a short tune specifically designed for advertisements'
. Being an original composition, do you think a jingle is more accepted than any other form of music(for ads)?
Agree
Somewhat agree
Somewhat disagree
Disagree
'Having an original composition (jingle) attracts a better brand image.'
Agree
Somewhat agree
Somewhat disagree
Disagree
In the competitive market, being original is a must for every business to prosper
Agree
Somewhat agree
Somewhat disagree
Disagree
'An Instrumental track is a musical composition without vocals/lyrics'
Being an Indian, do you think adding a classical touch to the advertisements will influence your perspective of a brand?
Agree
Somewhat agree
Somewhat disagree
Disagree
Having a well known song used in a TVC is more influential.
Agree
Somewhat agree
Somewhat disagree
Disagree
Do you judge brands based on the music they use in their ads?
Agree
Somewhat agree
Somewhat disagree
Disagree
Recalling a brand is made easier through the music used in their TVCs
Agree
Somewhat agree
Somewhat disagree
Disagree
Does the music used in the advertisement influence your perception of the brand?
Agree
Somewhat agree
Somewhat disagree
Disagree
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