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Thank you for completing this week’s online diary as part of Melbourne Spring Fashion Week’s Retail Impact Study. Your views are very important to us, so please try to complete this diary as honestly and accurately as you can. It should take about 5 minutes, depending on your responses.
Use your mouse to 'Click' the relevant circles or boxes to mark your selection. Some questions require you to type your answers in the space provided.
Please remember:
• When you have completed all questions on the screen, click the button to proceed to the next page.
• Your answers will be kept in the strictest confidence.
• To begin the survey, click on the button below
• If you need to return to the survey later, click the button and close the webpage. The next time you click on the invite link, it will automatically take you back to the last webpage you left.
Please start with the survey now by clicking on the Continue button below.
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| * Q2a. How would you characterise the store/centre traffic (number of visitors/shoppers) this week, compared to last week? |
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| * Q2b. By what percentage would you say store traffic has changed from the previous week? Please enter the number as a percentage in the box below. | | |
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| * Q2c. By what percentage would you say store traffic has changed from the previous week? Please enter the number as a percentage in the box below. | | |
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| * Q2d. What do you attribute this change in store/centre traffic to? Please list as many factors as apply, and outline the ways in which you are observing or tracking those changes. | | |
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| * Q2e. Why do you think there hasn’t been a change in store/centre traffic? | | |
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| * Q2f. How does store / centre traffic this week compare to traffic at the same time last year, relative to Melbourne Spring Fashion Week? |
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| * Q3a. Have you noticed any changes to the average amount of time visitors/shoppers have spent in the store/centre this week, compared with last week? |
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| * Q3b. Why do you think there has been a change in the amount of time visitors /shoppers have spent in the store/centre this week? Please list as many factors as apply, and outline the ways in which you are observing or tracking those changes. | | |
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| * Q3c. Why would you say there hasn’t been a change to the amount of time visitors/shoppers spent in store / centre this week? | | |
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* Q4a. The next few questions are about the number of sales and the total store / centre earnings or revenue in the last week.
Have there been any changes in the number of individual sales made in the store / centre this week, compared with last week? |
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| * Q4b. By roughly what percentage has the number of sales changed compared with last week? Please enter the number as a percentage in the box below. | | |
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| * Q4c. By roughly what percentage has the number of sales changed compared with last week? Please enter the number as a percentage in the box below. | | |
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| * Q4d. What do you attribute this to? | | |
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| * Q4e. Have there been any changes in the total earnings / revenue in the store / centre this week, compared with last week? |
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| * Q4f. By roughly what percentage has total earnings/ revenue changed compared with last week? Please enter the number as a percentage in the box below. | | |
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| * Q4g. By roughly what percentage has total earnings/ revenue changed compared with last week? Please enter the number as a percentage in the box below. | | |
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| * Q4h. What do you attribute this week’s change in earnings/revenue to? | | |
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| Q5a. This question relates to any changes you may have noticed in other aspects of in-store behaviour. Please indicate any changes you have noticed in the following aspects of store behaviour this week.
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| * Q6a. Have you noticed any changes in the size of shopping groups visiting the store in the past week? Please select all that apply. |
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| * Q6b. What do you attribute this change in shopper / visitor group size to? | | |
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| * Q6c. Which of the following best describes your shoppers this week? |
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| * Q6d. Which of the following best describes your shoppers this week? |
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| * Q6e. Have you noticed any other changes in customer characteristics this week? Please list what you attribute any changes to. | | |
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| * Q7a. How would you characterize the buzz or mood of store/centre visitors this week? Please select all that apply. |
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| * Q7b. What do you think has contributed to visitors / shoppers being as you've described them above? | | |
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| * Q8a. Did your store / centre hold any events in association with Melbourne Spring Fashion Week in the last week? |
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| * Q8b. What event/s did you hold in the last week? | | |
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| * Q8c. How successful do you think the event/s were in your store / centre this week? |
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| * Q8d. What made you say that? Please be as specific as possible in outlining how you have measured your success. | | |
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| * Q9a. Do you have any other observations or feedback about Melbourne Spring Fashion Week to add to this week’s diary? | | |
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