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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.
Your answers will help us improve so please provide honest feedback. All information will be kept strictly confidential. |
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* Do you work for any of the following types of companies:- a retailer
- an advertising agency
- a research firm
- a children's products company?
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| * In the past 12 months, about how much have you spent on children’s clothing? Your best estimate is okay. | | |
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| * What percent of that was spent at each of the following stores? |
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| | Values must add up to 100 |
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We would like to know what you think about loyalty and rewards programs. If you are not familiar, a loyalty or rewards program is designed to reward you, the customer.
These programs require a relationship between you and a business so that they can recognize your purchases and directly reward you based on those purchases.
In terms of rewards, this could mean anything from special treatment (like being the first to board an airplane, or not waiting in line to be seated at a restaurant) to special offers (like a discount or dollar savings on a purchase). |
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| Which rewards programs, if any, are you a member? |
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| The Children's Place is considering creating a loyalty program. What do you think about the structure of the following program?
You'll earn 3 points for every $1 you spend. For every 500 points you earn, you will receive a coupon for $5 off a purchase at The Children’s Place.
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| Please rate your likelihood to join this program |
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| How do you feel about this program's structure? |
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| Does this program make you feel like a valued customer? |
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| How much more would you spend over the course of a year at The Children's Place in order to earn more points? |
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| Do you have any other comments about this program? | | |
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| What do you think about the structure of the following program, Program B? In Program B, you'll earn 5 points for every $1 you spend. For every 1,000 points you earn, you will receive a coupon for $5 off a purchase at The Children’s Place. |
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| Please rate your likelihood to join Program B |
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| How do you feel about Program B's structure? |
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| Does Program B make you feel like a valued customer? |
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| How much more would you spend over the course of a year at The Children's Place in order to earn more points? |
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| Do you have any other comments about Program B? | | |
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| Do you have a preference for Program A or Program B? |
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Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| How many children (or grandchildren) do you purchase clothing for? | | |
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| What are the ages & genders of the children you purchase clothing for? Please check all that apply
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| Roughly speaking, in what range does your total annual family income fall? |
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| Which of the following categories best describes your ethnic background? |
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