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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.
Your answers will help us improve so please provide honest feedback. All information will be kept strictly confidential. |
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* Do you work for any of the following types of companies:- a retailer
- an advertising agency
- a research firm
- a children's products company?
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| The following are all attributes that may be important to you when deciding from what retailers or stores to purchase children’s clothing. Please rank them in order of importance, with 1 being the most important and 10 being the least important. Use each number only once |
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| Customer Service |
| | | Merchandise Pricing |
| | | Convenience of Store Location |
| | | Store Layout & Design |
| | | Merchandise Selection |
| | | Promotions (e.g. special coupon offers or sales) |
| | | Private Label Credit Card (e.g. GapCard Visa) |
| | | Store Loyalty Program (e.g. Gymboree Rewards) |
| | | Merchandise Quality |
| | | Merchandise Style |
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| * In the past 12 months, about how much have you spent on children’s clothing? Your best estimate is okay. | | |
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| * What percent of that was spent at each of the following stores? |
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| | Values must add up to 100 |
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| How often do you shop or browse at the following retailers?
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| Where would you go to make the following types of purchases? Select all that apply
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| * What percent of your children's apparel purchases are made in a retail store vs. outlet store vs. online? |
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| | Values must add up to 100 |
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| Which departments of The Children’s Place do you shop? |
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| * What percent of your purchases at The Children's Place do you use the following payment types |
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| | Values must add up to 100 |
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| * What percent of your purchases from The Children’s Place are made in a retail store vs. outlet store vs. online? |
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| | Values must add up to 100 |
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We would like to know what you think about loyalty and rewards programs. If you are not familiar, a loyalty or rewards program is designed to reward you, the customer.
These programs require a relationship between you and a business so that they can recognize your purchases and directly reward you based on those purchases.
In terms of rewards, this could mean anything from special treatment (like being the first to board an airplane, or not waiting in line to be seated at a restaurant) to sepial offers (like a discount or dollar savings on a purchase). |
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| What loyalty or rewards programs do you belong to, participate in regularly, or have elite status in? Please choose 1 membership level per program or select I don't belong to this program
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| Of the programs in which you are enrolled, which would you rate as your favorite? |
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| Why is this your favorite program? | | |
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| How often have you done any of the following with your favorite program
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| Of the programs in which you are enrolled, which would you rate as your least favorite? |
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| Why is this your least favorite program? | | |
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| Why have you declined to enroll in any of the aforementioned loyalty or rewards programs? | | |
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| Have you heard of MyPlace Rewards from The Children's Place? |
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| Are you enrolled in MyPlace Rewards? |
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| What is your favorite benefit of MyPlace Rewards from The Children's Place? | | |
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| How likely would you be to actively participate in each of the following types of programs
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| Some programs offer additional benefits. Please estimate your level of engagement with the following featuers
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| * Please choose the top 3 benefits you would like to have and rank them from 1 to 3, with 1 being your first choice and 3 being your third choice |
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| Games (online or mobile app) for your child |
| | | Mobile apps for Mom – parenting games or kids wardrobe builder |
| | | Access to specially designed merchandise for members |
| | | Ability to redeem points for merchandise in a separate catalog from the main retail store |
| | | In-store events |
| | | First access to new merchandise |
| | | Member’s only hours at the store with kids entertainment event |
| | | Free birthday gift for child |
| | | Snacks for your child while shopping |
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| Please rank how you would prefer to identify yourself as a program member at the cash wrap from 1 to 5, with 1 being the most appealing and 5 being the least appealing Please use each number only once |
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| Membership card to be presented every time you shop |
| | | Key Fob Membership Card to be presented every time you shop |
| | | Mobile application virtual membership “card” to be presented every time you shop |
| | | Card free – provide your email address every time you shop |
| | | Card free – provide your telephone number every time you shop |
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| How would you prefer to receive promotional communication from a loyalty or rewards program? |
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| About how often do you think is best to receive communication from a loyalty or rewards program? |
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Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| How many children (or grandchildren) do you purchase clothing for? | | |
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| What are the ages & genders of the children you purchase clothing for? Please check all that apply
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| Roughly speaking, in what range does your total annual family income fall? |
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| Which of the following categories best describes your ethnic background? |
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