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Hello:
You are invited to participate in our survey on movies released in 2011 and movie theatres. In this survey, approximately 100 people will be asked to complete a survey that asks questions about films. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| For each of the movies listed below that have been released in 2011, please rank on how much you liked or disliked it. Please select the number that most closely reflects your answer. For each movie, a '1' indicates "I have never watched this film" and '7' indicates "I loved this film."
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| How often do you go to the movie theatre? |
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| Please rank the following features of the typical movie theatre. For each feature a '1' indicates "most preferred" and '7' indicates "least preferred" |
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| Matinee Discount Prices |
| | | Stadium Seating |
| | | Digital Surround Sound |
| | | 3D Films |
| | | Concession Stand Prices |
| | | Movie Ticket Prices |
| | | Large Film Variety |
| | | Midnight Showings |
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Please indicate your level of agreement with the following statements designer to tell us a little about yourself and your lifestyle. A '1' indicates "strongly disagree"
and a '7' indicates "strongly agree"
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| Please distribute 100 points based on your preference for the following movie theatre features. |
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