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Hello, my name is ___ from SMS Research.
As someone who may influence the banking choices of businesses in Minnesota, we’d like to ask you to help us understand local business banking practices in the wake of recent financial turmoil. My research firm is seeking to talk with business professionals such as yourself to understand your awareness of local Minnesota financial institutions.
I would love to see if you qualify to participate in this survey and if you do I can offer you an opportunity for a $1,000 donation to the charity of your choice. I have a few questions to find out if you qualify. May I proceed?
To begin, a couple questions about your role in your organization
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| * 1. What is your involvement in selecting who your company has a financial relationship with? Are you |
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| * What is the size, in revenue, of your company? |
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| * In what county is your primary office located? (Don't read, select from drop down). |
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| When you think of financial institutions that provide business banking services, who are the TOP 3 that come to mind? |
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| 7. Please indicate how familiar you are with each of the following financial institutions. Use a scale of 0-10 where 0=’You’ve never heard of the company’ and 10=’You’re very familiar with the company.’
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| 8. Of the companies you are aware of, which one company do you think has the best reputation for providing business banking services? |
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| 9. Of the companies you are aware of, which one company do you think has the worst reputation for providing business banking services? |
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| * 10. Thinking about your business, with which financial institution have you primarily done the most business with over past two years? |
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| * How likely would you be to recommend ${piping_text} to a colleague, customer or client? |
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| 12. Can you please elaborate on why you rated your likelihood to recommend ${piping_text} the way you did? | | |
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| Based on what you know or have heard, how likely would you be to recommend MidCountry Bank to a colleague, customer or client? |
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| 14. Please elaborate on why you rated your likelihood to recommend MidCountry Bank to a colleague, customer or client that way. | | |
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| * 15. Which of the following best describes your position within the company? |
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| What is the zip code of your primary office location? | | |
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| * This concludes the survey. Thank you very much for providing your perspective. If you would like to be entered in the drawing to win a $1,000 donation to the charity of your choice, please select the choice below and provide your contact information. Your chance to win will be based on the number of respondents who complete the survey. We will follow up with the winner after the first quarter to collect information about the charity of their choice. |
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* We are considering forming a Financial Advocacy Panel comprised of leading professionals to help improve the delivery of banking services. If you are a member of this panel you will have the opportunity to be randomly selected to participate in future research studies. Your input will be incorporated into the marketing of products and services targeted to business professionals like you. Your willingness to participate is voluntary and has no other obligation.
Would you like to join this panel and be eligible for future research studies that may include surveys, telephone interviews or focus groups?
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| Thank you for taking the time to complete this study! |
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