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2012
December
M
Measuring the effects of CSR usage on brand equity
Measuring the effects of CSR usage on brand equity
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What is your gender?
Male
Female
Please rate the following statements according to how much you agree with them.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Usage of Corporate Social Responsibility (CSR) by companies is important to me when deciding on whether or not to buy a product.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I am interested in whether or not a companies that make products that I buy are socialy responsible.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I tend to recognize the products of those companies that use CSR better than those who do not.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I care for social causes myself, therefore I prefer products of companies that are socially responsible as well.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
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