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Hello:
You are invited to participate in our survey on McDonald's restaurants. In this survey, approximately 60 people will be asked to complete a survey that asks questions about their experience with McDonald's. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Sarah Klug at 616-647-7955 or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
FOOD
1 Poor 2 3 4 5 6 7 Excellent
Overall quality
Taste and flavor
Price/value
Appearance of food
 
 
SERVICE
1 Poor 2 3 4 5 6 7 Excellent
Speed of service
Courtesy and Helpfulness of personnel
 
 
PLACE/ATMOSPHERE
1 Poor 2 3 4 5 6 7 Excellent
Attractiveness of food display
Cleanliness of serving area
Cleanliness of dining area
Atmosphere of dining area
 
 
OVERALL RATING
1 Poor 2 3 4 5 6 7 Excellent
Overall value in terms of getting what you pay for
Hours of operation for your needs
Your general feeling of service quality
 
 
 
Please rank the following restaurants in order of your preference.
Place a 1 below your favorite, a 2 below your next favorite, and 3 below the one you like the least.
Burger King
Wendy's
McDonald's
 
 
 
In order to help us fully understand the information you provided, please tell us a little about yourself.
 
 
 
How many times have you eaten at each of the following restaurants in the past month?
Burger King
Wendy's
McDonald's
 
 
 
Age (Please fill in):
   
 
 
 
Do you bring a child (under 14 years of age) with you at least half the time you eat at McDonald's?
 
YES
 
NO
 
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