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Thank you for choosing McDonalds! In order to better serve you, please take a few minutes to complete this short survey based on your McLovin' experience! 
 
 
 
How old are you?
 
Under 18
 
18 - 25
 
26-35
 
36-45
 
46-55
 
55+
 
 
 
What state do you live in?
 
 
 
What is your gender?
 
Male
 
Female
 
Other
 
 
 
What is you average annual income?
 
Less than $20,000
 
$20,000 - $29,000
 
$30,000 - $39,000
 
$40,000 - $49,000
 
$50,000 - $59,000
 
$60,000 - $69,000
 
$70,000 - $79,000
 
$80,000 - $89,000
 
$90,000 - $99,000
 
$100,00 +
 
 
 
On average, how often do you visit McDonalds?
 
Less than once a year
 
Once or twice a year
 
Monthly
 
Weekly
 
Daily
 
This is my first time at a McDonalds
 
 
 
What is your favorite food to get at Mcdonalds?
 
Big Mac
 
Cheeseburgers / Hamburgers
 
McNuggets / Chicken sandwiches
 
Salads or Wraps
 
Fries
 
I don't like McDonalds food
 
 
 
What is important to you when selecting where to eat ?(Select all that apply)?
 
Cost
 
Food quality
 
Location
 
Family-friendly
 
Menu options
 
Type of service

 
 
 
Would you be more or less likely to eat at an establishment that posted ingredients and nutrition information?
 
More likely
 
Less likely
 
 
 
From the list below, which best sums up your thoughts on McDonalds McLovin campaign?
 
I thought it was fun!
 
It could have been executed better
 
It was awkward
 
I think McDonalds time/money would be better spent on other things
 
I thought they were promoting Super Bad - it confused me
 
Not sure
 
 
 
Are you more or less likely to visit a McDonalds again based on your McLovin experience?
 
More likely
 
Less likely
 
Not sure
 
Thank you for participating! 
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