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Surveys
2009
October
M
MarketMaker Partner Survey 3
MarketMaker Partner Survey 3
Hello MarketMaker Supporter:
You are invited and urged to participate in our on-line survey of MarketMaker collaborators from across the country. The purpose of this survey is to better understand what you hope MarketMaker will help you to achieve, and to identify challenges and opportunities associated with your MarketMaker experience.
The survey is composed of multiple choice and open-ended questions to allow you to express your ideas freely. Your responses will be combined with others and you or your state will not be identified, unless you agree to be identified.
The valueable information you provide will help the evaluation committee to identify priorities and the order in evaluation of MarketMaker and will help us to improve MarketMaker for the benefit of all.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Please indicate which type of business/organization you represent:
-- Select --
University
State or Federal Department of Agriculture
Private Sector
Other
If other, please identify:
Please indicate the state in which your business/organization is located:
-- Select --
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
Washington, D.C.
West Virginia
Wisconsin
Wyoming
Please rate the following primary user groups in terms of importance. We will use this information to help guide our priorities for development of metrics, survey protocols, and survey instruments.
Not at all important
Slightly important
Moderately important
Very important
Extremely important
Producers
Processors
Retailers (grocers)
Farmers Markets
Distributors
Household Consumers
Restaurants/Chefs
Institutional Buyers (e.g., hospitals, university, etc.)
Other
If other, please identify:
Please rate the importance of the following indicators associated with MarketMaker program outcomes.
Not at all important
Slightly important
Moderately important
Very important
Extremely important
Initial web presence through MM
Additional web presence through MM
Use of MM as a market analysis tool
Number of additional contacts through MM (e.g., phone, E-mail)
Number of additional customers through MM (e.g., individual, institutional)
Number of new partnerships (e.g., Horizontal- within groups and Vertical- across groups
Increase in revenues (new sales*price)
Change in marketing costs (time and money)
Change in risk due to new partnerships initiated due to MM
Other
If other, please identify:
What is the primary reason(s) you support a MarketMaker website in your state?
Are you willing to allow your information to be identified by state?
yes
no
Please contact
[email protected]
if you have any questions regarding this survey.
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