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1. Are you an undergraduate student?
 
Yes
 
No
 
 
 
2. Have you ever lived in dormitory or student hall? If no, please jump to question number 7.
 
Yes
 
No
 
 
 
3. Have you ever awakened by your roommate’s alarm clock? If no, please jump to question number 6.
 
Yes
 
No
 
 
 
4. How often does this happen ?
 
Always
 
Often
 
Seldom
 
Never
 
 
 
5. How do you think about this?
 
Acceptable
 
Slightly annoyed
 
Very annoyed
 
Totally unacceptable
 
 
 
6. Have your alarm clock annoyed your roommate?
 
Yes
 
No
 
 
 
7. (Product description: A pillow which incorporates the function of alarm clock can vibrate to wake you up at the designated time without disturbing others.)
Are you interested in our product? If no, please jump to question number 9.
 
Yes
 
No
 
 
 
8. How much would you like to pay for this product (as an alarm clock) with same degree of comfort?
 
$60 or below
 
$61-$130
 
$131-$200
 
$201-$300
 
$301- $400
 
$401 or above
 
 
 
9. Would you buy a pillow online?
 
Yes
 
No
 
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