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  1. Surveys
  2. 2012
  3. March
  4. M
  5. Marketing strategies of Smartone
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Exit Survey »
 
 
How long have you been purchasing the services of Smartone?
 
Less than 6 months
 
6 months to less than 1 year
 
1 year to less than 3 years
 
3 years to less than 5 years
 
5 years or more
 
 
Your perception on Smartone services
Strongly Agree Agree Disagree Strongly Disagree
Smartone considers needs of different customers in order for its business development.
Smartone is the excellent service provider as telephone services business of Hong Kong compared to other telephone businesses in terms of business improvement, development and quality.
The customers in the telecom industry in Hong Kong believe that the primary goal of Smartone is to give quality of communication services.
 
 
 
Where do you purchase services of Smartone?
 
In our store
 
Online
 
Telephone order/catalogue
 
Through a dealer
 
Through an agent
 
Through a wholesaler
 
Other
 
 
 
How would you rate your overall level of satisfaction with Smartone?
 
Highly satisfied
 
Somewhat satisfied
 
Neutral
 
Somewhat dissatisfied
 
Highly dissatisfied
 
 
How do we rate on the following attributes when doing planning on the development of its services?
Well Below Average Below Average Average Above Average Well Above Average
Customer service experience
On-time delivery of service
Professionalism
Purchase experience
Quality of service
Understanding of customers' needs / customer behaviours
Consider business climate
Business responsibility and support for industry development
Diversity of product and service ranges
 
 
 
How do we rate in comparison to other companies, e.g. PCCW, 3, China Mobile, etc. that offer in term of the same services and prices?
 
Much higher
 
Somewhat higher
 
Same
 
Somewhat lower
 
Much lower
 
Don't know
 
 
 
How likely are you to continue using the Smartone services?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
What are the problems and issues in the development of telecommunication services in this mature industry?
 
quality of services
 
pricing strategies
 
service / product ranges
 
business responsiveness
 
development strategies
 
industry improvement
 
adequacy of business environment
 
human resources management
 
Others
 
 
 
Do you have any suggestions for improvement?
   
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
What is your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
 
 
What best describes your employment status?
 
Employed full-time
 
Employed part-time
 
Self-employed
 
Unemployed, looking for work
 
Unemployed, not looking for work
 
Student
 
Retired
 
Homemaker
 
Military
 
Other
 
 
 
 
Which of the following categories best describes your annual income?
 
Under $15,000
 
$15,000 - $29,999
 
$30,000 - $44,999
 
$45,000 - $59,999
 
$60,000 - $74,999
 
$75,000 - $89,999
 
$90,000 or more
 
Questionnaire ends. Thank you for your kind help and completing the survey!
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