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2012
June
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Marketing research
Marketing research
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Hello:
We are students of Lancaster University Management School, UK and we invite you to to participate in our survey [Marketing Strategies of SME's in India]. Your responses in this survey will help us understand the current marketing practices and strategies employed by SME's in India.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact us Swaha Das Mohapatra or Prerna Bhargava at +447425076995 /+447405286069 or by email at
[email protected]
/
[email protected]
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
I Agree
*
Where is your company located?
*
SME is an industrial undertaking in which the investment in fixed assets in plant and machinery whether held on ownership terms on lease or on hire purchase does not exceed Rs 10 million ($23 million USD).
Is your company an SME?
Yes
No
*
What is the annual turnover of your Company?
*
Are you a Product based SME or Service based SME?
Products
Services
*
Does your company has a formal structured marketing strategy in place?
Yes
No
Other
*
In what ways has your company engaged in marketing? Please check multi boxes if appropriate.
Banners
E-Mail
Consultant
Social Media
Company's own website
Flyers
Online market places (eg. eBay, etc)
Newspapers
Magazines
Other
What is the cost effectiveness of marketing that you engaged?
Very Effective
Effective
Neutral
Ineffective
Very Ineffective
Banners
E-Mail
Consultant
Social Media
Company's own website
Flyers
Online market places (eg. eBay, etc)
Newspapers
Magazines
Others
*
In the future, which techniques will your company consider using in a marketing campaign? Please check multi boxes if appropriate.
Banners
E-Mail
Consultant
Social Media
Company's own website
Flyers
Online market places (eg. eBay, etc)
Newspapers
Magazines
Other
*
If your company engages in Social media Marketing specifically, which medium do they use?
Facebook
LinkedIn
Twitter
Other
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