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| We are a group of marketing students launching a new fragrance. We would appreciate if you could take a few minutes to answer a few questions about your preferences regarding fragrances. |
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1. Have you ever bought unisex fragrance?
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2. If you were to buy a unisex fragrance, how often would you buy it?
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3.How much would you pay for a unisex perfume?
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4. Which factor influences you most when buying a fragrance? Rank in order from 1-5, one being most influential and 5 being the least.
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| Scent |
| | | Name |
| | | Price |
| | | Brand |
| | | Bottle |
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5. How would you characterize your fragrance preference?
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6. Please rank the following in order of importance, one being most influential and 4 being the least.
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| brand |
| | | fragrance |
| | | product design |
| | | price |
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7. What type of opening/spray system do you prefer?
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8. What shape bottle do you prefer?
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| 9. Would environmentally friendly or biodegradable packaging influence your selection when buying? |
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