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Do you eat Mushrooms? If NO then goto question 3.

Yes

No

How often do you eat Mushrooms?

On a regular basis and cook at home

Occasionally when we go out

Occasionally cook at home

Rarely

Now that we have told you about the mushrooms will you eat them?

Yes

No

Maybe

Where do you buy mushrooms from?

Local Market (Sabzi Mandi)

Stores like Reliance Fresh

Big Bazar

Why dont you eat mushrooms (Tick more than 1 if applicable)

If we told you easy ways of cooking mushrooms would you buy them?

Yes

No

Maybe

Will you buy mushrooms if they are grown by poor farmers and you will be helping them increase their earnings thereby improving their standard of living?

Yes i will always buy only those mushrooms which are contributing to the development of the rural poor.

Yes but if they are not available i will buy others

No I dont eat mushrooms

How often would you buy mushrooms?

Once a week

Once in 2 weeks

Once a month

Other

How much would you be willing to pay for 1 kg mushrooms? All denominations are in INR

50- 100

Less than 50

Less than 75

In what form would you prefer to buy mushrooms?

Fresh

Canned

Doesn't matter