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2011
April
M
Marketing Group Questionnaire Bernie Turner, Mike
Marketing Group Questionnaire Bernie Turner, Mike
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Hello:
As we enter the next season at Six Flags New England, Springfield you have been chosen randomly to help us understand how we can improve to better serve you. As a company we are constantly looking to improve the experiences customers have at our facility and need your assistance to know which areas we need to focus on improving. In this survey, approximately 500 people will be asked to complete a survey that asks questions about Six Flags New England, Springfield. It will take approximately 10 minutes to complete the questionnaire.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Six Flags New England, Springfield at 555-515-1234 or by email at the email address specified below.
For taking the time to fill out this survey there will be a gift certificate sent following submission for a discount at the park redeemable during the 2011 season.
Thank you for your time and look forward to seeing you during the 2011 season,
Team Six Flags.
Please start with the survey now by clicking on the
Continue
button below.
Please enter your zip code:
Please select the closest metropolitan area to where you live from the list below:
-- Select --
Albany
Bangor
Boston
Burlington
Hartford
New York
Philadelphia
Portland
Providence
Springfield
How far would you be willing to travel to visit a theme park:
-- Select --
0 – 25 mi
26 – 50 mi
51 – 100 mi
101 – 200 mi
201 – 300 mi
301 – 500 mi
500 mi +
Please indicate how fuel costs weigh on your theme park selection:
None
Slight
High
Six Flags New England, Springfield is considering offering a shuttle service to the above mentioned metropolitan areas to our theme park. Please indicate the likely-hood you would use this service:
Not at all
Maybe
Most Definitely
Would you utilize Six Flags Shuttle Service?
As a visitor of Six Flags New England, what is an acceptable one day adult (guests 54” and above) admission ticket price?
$30-$34
$35-$39
$40-$44
$45-$49
$50+
As a visitor of Six Flags New England, what is an acceptable one child adult (guests 2 years old to under 54”) admission ticket price?
$20-$24
$25-$29
$30-$34
$35-$39
$40+
As a visitor of Six Flags New England, what is an acceptable one season ticket (unlimited visits) admission ticket price?
$50-$59
$60-$69
$70-$79
$80-$89
$90+
Rate the following in order of importance in your decision to visit the park (1 most important to 5 least important)
Thrill Rides
-- Select --
1
2
3
4
5
Family Rides
-- Select --
1
2
3
4
5
Shows
-- Select --
1
2
3
4
5
Special Events/Concerts
-- Select --
1
2
3
4
5
Value
-- Select --
1
2
3
4
5
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