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  1. Surveys
  2. 2014
  3. May
  4. M
  5. Marketing Concept for Pride & Glory
0%
 
 
You are invited to participate in our survey. In this survey, approximately 50 people will be asked to complete a survey that asks questions about our products and business concept. It will take approximately 10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support.
 
 
Please tell us how the described (Pride&Glory) products would rate on the following attributes.
1
Not At All Descriptive 		2
3 4 5
Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
 
 

Product Description:
Products bearing the brand Pride & Glory as the official brand for Majlis Amanah Rakyat (MARA). Produced exclusively with special design and every product manufactured guaranteed quality and durability.

Business Concept/Model Description:
We offers an exclusive partnership with MARA Junior Science College (MRSM) with attractive incentives. The objective is to bring Pride&Glory brand forward and commercialize it with co-operation from both parties.
 
 
 
Overall, what is your reaction to the described product?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
Based on the presentation, what price would you expect to pay for the product? (You can choose more than one)
 
RM0.90 - RM49.90
 
RM49.90 - RM99.90
 
RM99.90 - RM149.90
 
RM149.90 - RM199.90
 
RM200 and above

 
 
 
What is it that you like and dislike about Pride&Glory products?
   
 
 
 
What would be your main reason to buy Pride&Glory products?
   
 
 
 
What are the items would you suggest for us to add on? (Merchandise items)
   
 
 
 
Overall, how interested are you in buying this product if it were available? (You can choose more than one)
 
Not at all Interested
 
Not Very Interested
 
Neither Interested nor Uninterested
 
Somewhat Interested
 
Very Interested
 
 
 
Do you agree with the business concept/model for this products?
 
Yes
 
No
 
Yes, but there are some improvements needed
 
Not so sure
 
Do not know
 
 
 
Referring to the business concept/model, what are recommendations would you suggest?
   
 
 
 
If you agree to become our partner, what amount will you invest?
 
RM0 - RM5,000.00
 
RM5,000.00 - RM10,000.00
 
RM10,000.00 - RM15,000.00
 
RM15,000.00 - RM20,000.00
 
RM20,000 and above
 
 
 
What are your expected profit margin from this business model/concept?
   
 
 
 
Overall, what would be your most important factors when choosing to enter a partnership agreement? (You can choose more than one)


 
Profitability
 
Increasing Revenues
 
Products
 
Brand name
 
Customers

 
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