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Marketing and Audience Development Activity


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How are you promoting your performances?

The project sees an opportunity to understand how promoters work to bring in audiences, and we would like to be able to demonstrate the good practice and effectiveness of rural promotion in the North and North East of Scotland.

For the purpose of gathering information about your promotional activities please complete this marketing and audience development activity survey.

Thank you.
 
 
 
Venue Name
   
 
 
 
Which of the following Marketing Tactics will you use to promote the North by North East production?
(Please select all the apply)
 
Newsletters
 
Local Advertising
 
Directories or What's On Listings
 
Venue Websites
 
Social Networks i.e. facebook
 
Mailing Lists (email list)
 
Mailing Lists (postal list)
 
Other (please specify)

 
 
 
Which of the following Audience Development Tactics will you use to promote the North by North East production? (please select all that apply)
 
Incentives or Offers
 
Competitions or Raffles
 
Pre-Performance Food and/or Drink
 
Post-Performance Food and/or Drink
 
Pre-Performance Activity
 
Post-Performance Activity
 
Blogging
 
Subscriptions or Memberships
 
Talks or Q&As
 
Community and Local Group Networking
 
Local Business Networking
 
Regional or National Networking
 
Other (please specify)

 
 
 
Do you have any comments relating to marketing and audience development?
   
 
 
 
Where will you distribute the North by North East Production Posters and Brochures?

All promoters are provided with 20 A3 and 60 A4 posters and 200 brochures.

North by North East asks that you complete the following Poster Distribution Monitoring Form, you can download the form here or visit www.nstfmarketing.wordpress.com

This form asks you to outline where you will distribute posters for your North by North East performance.
 
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