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Do you enjoy eating the raw cookie dough of the baked cookies?
 
Yes
 
No
 
 
 
How often would you purchase a box of cookies?
 
Once a week
 
Once a month
 
Once a year
 
Almost never
 
 
 
Have you ever eaten Pillsbury cookies raw from the box?
 
Yes
 
No
 
 
 
Have you ever gotten a stomach ache from eating raw cookie dough?
 
Yes
 
No
 
 
 
Which cookie brand do you prefer?
 
Oreo
 
Chips Ahoy
 
Other
 
Rather not eat cookies
 
 
 
How much would you spend on a box of cookies, max? (300g)
 
1.25$
 
1.50$
 
2.00$
 
2.50$
 
 
 
What is your favorite snack?
 
Cookies
 
Candy
 
Fruit
 
Granola or chewy bars
 
 
 
Would you ever have cookies as a "finger food" for a social event?
 
Yes
 
No
 
Maybe
 
 
 
Have you ever taken cookies as a snack to school or work?
 
Yes
 
No
 
 
 
How do you become aware of a new product?
 
Friends
 
Word of mouth
 
TV
 
Internet