Market Research for Lululemon

Gender:

Male

Female

Age:

18 – 25 years old

26 – 35 years old

36 – 45 years old

Marital status:

Unmarried

Married

Married with kids

Occupation:

Student

Student with part time employment

Unemployed

Employed

Monthly Income:

What type of sports / fitness activities are you involved in?

How often do you exercise?

Once / Twice a week

3 to 4 times a week

5 to 6 times a week

Everyday

Why are you involved in those sports / fitness activities? (Tick all that applies)

It is my passion

To achieve healthy lifestyle

To achieve my personal body image goals

It helps to relieve stress

To socialize with friends

What is your favourite sports apparel brand? (Name one) Why?

How loyal are you towards your preferred brand?

Not loyal at all (I buy whatever I like)

Somewhat loyal (I sometimes buy from other brands)

Very loyal (I only buy this brand’s products)