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2011
December
M
Market Research
Market Research
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Hello:
You are invited to participate in our survey that will be used to give us an idea as to the products and services we should provide as an independent record label. In this survey, approximately 100 people will be asked to complete a survey that asks questions about their music buying habits. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, please email us at
[email protected]
.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
I Agree
How old are you?
16-25
26-35
36-45
46-55
56+
How often to you buy music?
More often
Weekly
Monthly
Less often
What format do you prefer your music to be in?
MP3 (Paid For)
MP3 (Illegal Download)
Vinyl
CD
If you download music, where do you download it from?
iTunes
Amazon
Illegal Download
Other
How often do you go to gigs?
More often
Weekly
Monthly
3-4 times per year
Less often
Do you often look for new music or do you tend to stick to the same group of bands or artists?
Stick to the same bands/artists
Look for new music
I occasionally look for new music
Have you ever purchased music directly from an indie label, and would you consider it rather than buying from high street retailers such as HMV?
I have purchased directly from an indie label
I have not purchased directly from an indie label but would consider it
I would not consider buying music directly from an indie label
If you download music, would you consider joining a subscription service whereby you could download freely for a given monthly fee?
Yes
No
Maybe
Is there anything else in particular would you look for in an independent label?
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