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How old are you?
 
over 60
 
55-60
 
45-50
 
35-40
 
25-30
 
under 25
 
under 20
 
 
 
How often do you purchase fashion?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
Other
 
 
 
 
For which reason do you purchase fashion?
 
To satisfy my desire
 
For festive reasons
 
Just when I need clothes
 
Other
 
 
 
 
What’s the value for you purchasing fashion?
 
Good feeling after purchasing
 
Satisfied desire
 
Reward for hard work
 
To be individual
 
To get my friends jealous
 
To be “up-to-date”
 
Other
 
 
 
How important is fashion for you?
Very Important Unimportant Neutral Important N/A
 
 
 
 
How do you inform yourself about “new” trends?
 
TV
 
Magazine
 
Internet
 
Catalogue
 
Flyer
 
Word-of-Mouth Advertising
 
Shopping windows
 
Other
 
 
 
 
In which area do you purchase mostly?
 
Local shops in my hometown
 
Next bigger city
 
In shops far away from my hometown
 
Other
 
 
 
 
In which kind of shops do you purchase mostly?
 
Big malls
 
Small individual shops
 
Internet shops
 
Other
 
 
 
 
For which reason do you purchase in these specific shops?
 
to get the newest trends
 
simple and easy
 
for saving time
 
for saving money
 
Other
 
 
 
 
What do you most like about your favourite shop?
 
Friendly staff
 
Good service
 
Wide range of clothes
 
Prices
 
Quality
 
Near to my home
 
I know the owner
 
Other
 
 
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