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Surveys
2011
December
M
MajorProject
MajorProject
0%
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How old are you?
over 60
55-60
45-50
35-40
25-30
under 25
under 20
How often do you purchase fashion?
Weekly
Monthly
Quarterly
Annually
Other
For which reason do you purchase fashion?
To satisfy my desire
For festive reasons
Just when I need clothes
Other
What’s the value for you purchasing fashion?
Good feeling after purchasing
Satisfied desire
Reward for hard work
To be individual
To get my friends jealous
To be “up-to-date”
Other
How important is fashion for you?
Very Important
Unimportant
Neutral
Important
N/A
How do you inform yourself about “new” trends?
TV
Magazine
Internet
Catalogue
Flyer
Word-of-Mouth Advertising
Shopping windows
Other
In which area do you purchase mostly?
Local shops in my hometown
Next bigger city
In shops far away from my hometown
Other
In which kind of shops do you purchase mostly?
Big malls
Small individual shops
Internet shops
Other
For which reason do you purchase in these specific shops?
to get the newest trends
simple and easy
for saving time
for saving money
Other
What do you most like about your favourite shop?
Friendly staff
Good service
Wide range of clothes
Prices
Quality
Near to my home
I know the owner
Other
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