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Surveys
2011
October
M
Maggi Marketing Survey
Maggi Marketing Survey
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Principle of Marketing
Survey regarding Maggi product
The objective of conducting this survey is to identify the factors that influence a consumer preference on choosing instant noodles and the expectation of consuming instant noodle.
What is your gender?
Female
Male
What is your race?
Malay
Chinese
India
Other
How do you know about Maggi noodle product?
Website
Newspaper
Television
Friends
Promotion
What flavour of Maggi product that you prefer?
Chicken flavour
CUrry flavour
Kari Letup Flavour
Tomyam flavour
Other
Is Maggi noodle your first choice of instant noodles?
Yes, please proceed to question 6
No, please proceed to question 7
Why do you choose Maggi noodle as your meal? Please rank from 1 to 5, with 1 being the main reason.
Instant
-- Select --
1
2
3
4
5
Tasty
-- Select --
1
2
3
4
5
Convenient
-- Select --
1
2
3
4
5
Cheap
-- Select --
1
2
3
4
5
Healthy
-- Select --
1
2
3
4
5
Why do you not choose Maggi noodle as your meal? Please rank from 1 to 5, with 1 being the main reason.
Expensive
-- Select --
1
2
3
4
5
Unhealthy
-- Select --
1
2
3
4
5
Not tasty
-- Select --
1
2
3
4
5
Bored of eating
-- Select --
1
2
3
4
5
Less Variety
-- Select --
1
2
3
4
5
How much are you willing to spend on buying instant noodles?
RM 3.50 – RM 4.00
RM 4.00 – RM 4.50
RM 4.50 – RM 5.00
More than RM 5.00
How frequent do you purchase Maggi noodle?
Within 1 week
Within 1 month
More than 1 month
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