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* Greetings from Macerich, the owner and manager of this shopping center. We are reaching out to you because you and your fellow store managers are on the front lines every day. You are the direct link to the thousands of shoppers who visit here.
We value your opinions and ask that you consider every question carefully. Your replies are completely confidential; they are being gathered and processed by a third-party research company, who will be presenting only the aggregate findings to us.
Thank you for participating!
Macerich Management |
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Please grade the center on each of the attributes below:
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| * How “unique” is this center? On the scale below – based on its appearance, stores, amenities, attractiveness, walk-ability, restaurants, etc. – how well does it stand out from the other shopping centers/shopping areas in the immediate vicinity?
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| In the dialog box below, please tell us why you rated the center in this way. | | |
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| * How well is this center suited to the consumers in this market, based on their tastes, preferences, budgets and demographic composition?
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| In the dialog box below, please tell us why you rated the center in this way. | | |
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| * Section 2: Management & Marketing |
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Please grade the center’s management and marketing teams and programs on each of the attributes below:
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Please grade the center’s management and marketing teams and programs on each of the attributes below:
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| In the dialog box below, please provide us with any additional insights or comments you might have concerning the management and marketing of the center. | | |
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For each of the attributes below, please grade the stores and mix of stores in this center.
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Getting more specific, does this center have the right balance of stores in each of the following categories?
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| In the dialog box below, please provide us with any additional insights or comments you might have concerning the stores and overall store mix in this center. | | |
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| * Section 4: The Shoppers |
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* Which of the following reasons do you think consumers would give us for not shopping at all – or shopping infrequently – at this center? [Multiple answers OK]
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| In the dialog box below, please provide us with any additional insights or comments you might have concerning potential shopping detractors at this center. | | |
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* Which of the following enhancements do you think our shoppers are most likely to select that would cause them to visit the center more often?
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| In the dialog box below, please provide us with any additional insights or comments you might have concerning potential shopping enhancers at this center. | | |
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* Section 5: About You
This section helps us to segment the data from all the answers you and your colleagues have provided. Your responses will be held in absolute confidence and will only be used on an aggregated basis for data correlation purposes. |
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| * Which of these categories best describes your store?
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| * Which one of these descriptions best fits you?
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How would you prioritize your management responsibilities on a day-to-day basis? (assign each one a priority number; there can be only one “1”, one “2” etc.)
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| * How long have you been in your current position at this center? |
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| * How long have you been involved in the retail industry in any capacity? |
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| * What is your highest level of education? |
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| * Section 6: Your Overall Ratings |
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| * On a scale of 0 to 10, how likely are you to recommend to friends, family and colleagues that they shop at this center? |
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| * On a scale of 0 to 10, how likely are you to recommend to friends, family and colleagues that they shop at your store? |
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| Is there anything else you would like to tell us about this shopping center – what’s right, or what’s wrong and how to fix it? | | |
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* Section 7: Your Store
All responses are strictly confidential and will be used for aggregate data analysis only. |
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| * Using the broad ranges below, what is your store’s average daily shopper visit count? |
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| * Which of the following best describes how your store is currently performing to plan? |
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