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Hello:
We are students of Skema Business School in Luxury and Fashion Managament. You are invited to participate in our survey in order to have a quantitative research in luxury brand loyalty between Chinese and French. In this survey, it will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. 

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
 
Your sex:
 
Male
 
Female
 
 
 
Your profession:
 
 
Executive and Managerial
 
Engineering
 
Communications
 
Visual and Performing Arts
 
Accounting and Finance
 
Social and Human Services
 
Education and Library Science
 
Administration
 
Others
 
 
 
Your age:
 
21-25
 
26-30
 
31-40
 
41-50
 
51-60
 
Above 60
 
 
 
Your monthly income
 
1000-2000€
 
2001-3000€
 
3001-4000€
 
4001-5000€
 
5001-6000€
 
Above 6000€
 
 
 
Have you ever buy luxury goods?
 
Yes
 
No
 
 
 
If yes, your frequency:
 
1 time per month
 
1 time per season
 
1 time per six month
 
1 time per year
 
1 time per two years
 
1 time per three years
 
Others
 
 
 
The way to buy luxury goods (you may have serveral choices):
 
Boutique
 
Shopping mall
 
Online store
 
Freelance shopping consultant
 
Go aboard

 
 
 
If you are loyal to buy one or several brands, please select the two most critical factors you think:
 
 
Brand culture
 
Brand awareness
 
Design
 
Customer service

 
 
 
If no, give some reasons please: