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Surveys
2016
December
L
Luxury Brand Loyalty
Luxury Brand Loyalty
0%
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Hello:
We are students of Skema Business School in Luxury and Fashion Managament. You are invited to participate in our survey in order to have a quantitative research in luxury brand loyalty between Chinese and French. In this survey, it will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Your sex:
Male
Female
Your profession:
Executive and Managerial
Engineering
Communications
Visual and Performing Arts
Accounting and Finance
Social and Human Services
Education and Library Science
Administration
Others
Your age:
21-25
26-30
31-40
41-50
51-60
Above 60
Your monthly income
1000-2000€
2001-3000€
3001-4000€
4001-5000€
5001-6000€
Above 6000€
Have you ever buy luxury goods?
Yes
No
If yes, your frequency:
1 time per month
1 time per season
1 time per six month
1 time per year
1 time per two years
1 time per three years
Others
The way to buy luxury goods (you may have serveral choices):
Boutique
Shopping mall
Online store
Freelance shopping consultant
Go aboard
If you are loyal to buy one or several brands, please select the two most critical factors you think:
Brand culture
Brand awareness
Design
Customer service
If no, give some reasons please:
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