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  1. Surveys
  2. 2014
  3. May
  4. L
  5. Loyalty Programme in Insurance - v1

Loyalty Programme in Insurance - v1

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Exit Survey
 
 
PARTICIPATE AND YOU COULD WIN ONE OF TWO iPAD MINIS !

Dear Customer,

You have been selected to participate and contribute your input into an important research project that Regent is conducting to determine the impact of loyalty programmes on our customers. By completing the survey you are automatically entered into a competition to win one of two iPad minis !

Your participation in this survey is voluntary. You may refuse to participate or withdraw from this survey at any time with no negative consequence. Confidentiality and anonymity of records identifying you as a participant will be maintained by Regent Insurance Company.

Please start with the survey now by clicking on I Agree followed by Continue


 
 
 
 
* Which age category do you belong to?
 
18-24 years
 
25-34 years
 
35-59 years
 
60 years and older
 
 
 
* What is your gender?
 
Male
 
Female
 
 
 
* Which race group do you belong to?
 
African
 
Coloured
 
Indian
 
White
 
Asian
 
Other- Please Specify
 
 
 
 
* What is your gross monthly Income?
 
Under R10 000
 
R10,000 to R20,000
 
R20,001 to R30,000
 
R30,001 to R40,000
 
R40,001 to R50,000
 
Above R50,000
 
 
 
* Are you currently insured by Regent Insurance ?
 
Yes
 
No
 
 
 
* How long have you been insured by Regent Insurance?
 
Less than 1 year
 
1-3 years
 
4-6 years
 
7-10 years
 
More than 10 years
 
 
 
* How many times have you claimed from Regent Insurance in the last 5 years?
 
None
 
Once
 
Twice
 
Thrice
 
More than 3 times
 
 
 
* Which of the following industry loyalty programmes are you a member of?
 
Retail (clothing, groceries etc.)
 
Airline (SAA Voyager, British Airways etc.)
 
Entertainment (movies, book clubs etc.)
 
Banks (FNB e-bucks, Standard Bank uCount etc.)
 
Medical Aid (Discovery Vitality, Momentum Multiply etc.)
 
Insurance Services (Discovery Insurance, Outsurance, MiWay etc.)
 
I am not a member of any loyalty programmes
 
Other - Please specify
 

 
 
Please tick the box that best describes your understanding of a loyalty programme.
Strongly disagree Disagree Neither agree or disagree Agree Strongly agree
* Loyalty programmes provide benefits to me
* I do not understand how a loyalty programme works
* There are not enough loyalty programmes in the insurance industry
* Loyalty programmes are not beneficial to me as the rewards are not substantial
 
 
Do you agree with the following statements ?
Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
* I will stay with Regent Insurance if they offer a loyalty program that meets my expectations
* I should be given more rewards if I stay with Regent Insurance for a longer period
* I should be given more rewards if I spend more at Regent Insurance
 
 
Even if Regent Insurance offered a superb loyalty programme, I would still change insurance companies for the following reasons:
Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
* For a lower premium offered by a competitor
* For a better product offered by a competitor
* If I have encountered bad service at Regent Insurance
* If Regent Insurance does not pay my claim
* I would not leave Regent Insurance
 
 
In general, what rewards are important to you to remain a loyal customer?
Very important Fairly important Important Not important Not important at all
* To get cashbacks and discounts
* To get vouchers to redeem at selected outlets
* To get benefits from other associated loyalty programmes
* To get prefferential treatment
* Rewards in the form of donations to charitable organisation of my choice
 
 
How important are the following rewards of an insurance loyalty programme to you?
Very important Fairly important Important Not important Not important at all
* Government services linked rewards (example: reduced e-toll fees, discounted traffic fines, license renewal services)
* Car and Home assistance( example: roadside assist, home inspections, car services)
* Notification services (example: traffic, weather)
 
 
I should earn additional loyalty points for the following behaviour
Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
* Display responsible driver behaviour (example, No traffic violations)
* Lead a healthy lifestyle (example, regular eye tests, etc.)
* Care of insured assets (example proper maintenance of car and home)
* Display responsible customer behaviour (example, not missing a payment on my insurance for more than 3 months, update my personal details regularly)