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Hello!
Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.
We would like to invite you to take a 5-7 minute survey and earn a coupon for 15% off your next purchase at The Children's Place
Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.
Please start with the survey now by clicking on the Continue button below.
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| * Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to? |
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* Do you work for any of the following types of companies:- a retailer
- an advertising agency
- a research firm
- a children's products company?
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| * Have you visited a Children's Place location or shopped on the website in the past year? |
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| How about in the past 6 months? |
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| Have you made a purchase at The Children's Place in the past 6 months? |
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Thank you for your time today. The following questions are about attitudes and shopping patterns for children's products. We would like your honest feedback about your attitudes and shopping patterns. Your opinions will help The Children's Place on perfecting what you the customer is looking for in our stores.
Please be as open and honest as possible.
Thank you! |
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We would like to talk to you today about loyalty programs. If you are not familiar, a loyalty program is designed to reward you, the customer. Loyalty programs require a relationship between you and a business, so that they can recognize your purchases and directly reward you based on those purchases. In terms of rewards, this could mean anything from special treatment (like being the first to board an airplane, or not waiting in line to be seated at a restaurant) to special offers (like a discount or dollar savings on a purchase). |
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| How many loyalty programs are you currently a member of? |
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| Why have you not enrolled in any loyalty programs? | | |
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| Which of the following retail loyalty programs are you a member of? Please select all that apply |
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| How often do you use your membership program when you shop?
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| Of these programs, which is your favorite? |
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| How satisfied are you with your favorite loyalty program on the following attributes?
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| Are there any other reasons why that program is your favorite? | | |
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| In general, when you receive special offers and incentives from your loyalty programs, how does it affect your shopping behavior? |
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| The Children's Place is evaluating a potential new loyalty program. The program would be free to join, and would provide personalized offers for promotions, incentives, and discounts based on your unique shopping behavior. This program would be designed to provide custom offers that make sense for you as an individual shopper. |
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| How important are each of the following when thinking about a potential loyalty program at The Children's Place?
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| If you were given personalized and exclusive promotions, discounts, and other incentives, how do you think it will affect your shopping behaviors at The Children's Place? |
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| Please rate these potential loyalty program names from 1 - 5, with 1 being the very appealing and 5 being very unappealing
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| Please rank how you would prefer to participate in the loyalty program at the cash register from 1 - 4, with 1 being the most appealing and 4 being the least appealing |
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| Membership card to be presented every time you shop |
| | | Membership card in key fob form to be presented every time you shop |
| | | Card free - provide your email address, via key pad, everytime you shop |
| | | Card free - provide your phone number to associate every time you shop |
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| Thinking about the different types of communication that you could receive from The Children's Place, which types of communication and method of delivery would you prefer? Please check all that apply Note: The Children's Place does not currently offer these services
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| About how often do you think is best to receive communication from The Children's Place? |
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Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| Please enter your zip code | | |
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| How many children do you have? | | |
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| What ages & genders are your children? Please check all that apply |
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| Roughly speaking, in what range does your total annual family income fall? |
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| Do you consider yourself to be Hispanic or of Hispanic decent? |
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| Which of the following categories best describes your ethnic background? |
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