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LEVEL 2 SURVEY:
Welcome to Product Innovator's Product Management Questionnaire.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Thank you very much for your time. Please start with the survey now by clicking on the Continue button below.
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* Product Review: assessment of whether product (or service offering) objectives have been met with respect to revenue, market share, profitability, quality, etc. Develop objectives and strategy for corrective action when goals are not met.
Are you tasked with Product Review activities as part of your job role?
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Product Review: assessment of whether product (or service offering) objectives have been met with respect to revenue, market share, profitability, quality, etc. Develop objectives and strategy for corrective action when goals are not met.
Which of the following Product Review tasks is undertaken by your organization?
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| What metrics are measured and assessed during the Product Review process? | | |
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| What works well in your organization with the current Product Review process? | | |
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| What challenges/ issues does your organization face with the current Product Review process? | | |
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* Market Analysis: the gathering and analysis of data regarding customers or market preferences for products and services.
Are you tasked with Market Analysis activities as part of your job role?
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Market Analysis: the gathering and analysis of data regarding customers or market preferences for products and services.
Which of the following Market Analysis tasks are undertaken by your organization?
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| What works well with the current Market Analysis process in your organization? | | |
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| What challenges/ issues does your organization face with the current Market Analysis process? | | |
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* Strategy: the appropriate strategic approach for the product, based on opportunities identified from the market analysis stage.
Are you tasked with Strategic planning activities as part of your job role?
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Strategy: the appropriate strategic approach for the product, based on opportunities identified from the market analysis stage.
Which of the following Strategic tasks is undertaken by your organization?
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| What work well with the current Strategic Planning process in your organization? | | |
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| What challenges/ issues does your organisation face with the current Strategic Planning process? | | |
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* Requirements Management: establishing and maintaining a common understanding between the customer and the project team, of the customer and market requirements that will be addressed.
Are you tasked with Requirements Management activities as part of your job role?
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Requirements Management: establishing and maintaining a common understanding between the customer and the project team, of the customer and market requirements that will be addressed.
Which of the following Requirements Management tasks is undertaken by your organization?
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| What works well with the current Requirements Management process in your organization? | | |
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| What challenges/ issues does your organisation face with the current Requirements Management process? | | |
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* Product Planning: establishing objectives and strategies to define, build and take to market solutions targeted to fulfilling specific market requirements.
Are you tasked with Product Planning activities as part of your job role?
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Product Planning: establishing objectives and strategies to define, build and take to market solutions targeted to fulfilling specific market requirements.
Which of the following Product Planning tasks is undertaken by your organization?
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| What works well in your organization with the current Product Planning process? | | |
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| What challenges/ issues does your organization face with the current Product Planning process? | | |
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* Go to Market: developing integrated Operational, Marketing and Distribution plans that are consistent with market development strategy.
Are you tasked with Go to Market activities as part of your job role?
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Go to Market Planning: developing integrated Operational, Marketing and Distribution plans that are consistent with market development strategy.
Which of the following Go to Market Planning tasks is undertaken by your organization?
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| What works well in your organization with the current Go to Market process? | | |
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| What challenges/ issues does your organization face with the current Go to Market process? | | |
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* Product Training: upskilling internal and external parties on benefits, features, sales process etc of the product offering.
Are you tasked with Product Training activities as part of your job role?
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Product Training: upskilling internal and external parties on benefits, features, sales process etc of the product offering.
Which of the following Training tasks is undertaken by your organization?
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| What works well in your organization with the current Product Training process? | | |
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| What challenges/ issues does your organization face with the current Product Training process? | | |
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* Evangelism: highlighting to external parties the benefits, use, availability and functionality of the product for the purpose of PR, sales and product rollout.
Are you tasked with Evangelism activities as part of your job role?
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Evangelism: highlighting to external parties the benefits, use, availability and functionality of the product for the purpose of PR, sales and product rollout.
Which of the following Evangelism tasks is undertaken by your organization?
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| What works well in your organization with the current Evangelism process? | | |
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| What challenges/ issues does your organization face with the current Evangelism process? | | |
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