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LEVEL 1 SURVEY:
Welcome to Product Innovator's Product Management Key Process Area Survey.
The purpose of this survey is to identify your organization's areas of strengths and weaknesses in the Key Process areas of Product Management.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Thank you very much for your time. Please start with the survey now by clicking on the Continue button below.
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* Market Analysis: the gathering and analysis of data regarding customers or market preferences for products and services.
Are you satisfied with your organization's current performance in market analysis? |
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Market Analysis: the gathering and analysis of data regarding customers or market preferences for products and services.
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| What works well in the area of Market Analysis in your organization? | | |
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| What challenges does your organization face in the area of Market Analysis? | | |
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* Strategy: the appropriate strategic approach for the product, based on opportunities identified from the market analysis stage.
Are you satisfied with your organization's current performance in strategy? |
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Strategy: the appropriate strategic approach for the product, based on opportunities identified from the market analysis stage.
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| What works well in the area of Strategy in your organization? | | |
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| What challenges does your organization face in the area of Strategy? | | |
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* Requirements Management: establishing and maintaining a common understanding between the customer and the project team, of product requirements that will be addressed.
Are you satisfied with your organization's current performance in requirements management? |
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Requirements Management: establishing and maintaining a common understanding between the customer and the project team, of product requirements that will be addressed.
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| What works well in the area of Requirements Management in your organization? | | |
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| What challenges does your organization face in the area of Requirements Management? | | |
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* Product Planning: establishing objectives and strategies to define, build and take to market, solutions targeted to fulfilling specific customer or market requirements.
Are you satisfied with your organization's current performance in product planning? |
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Product Planning: establishing objectives and strategies to define, build and take to market, solutions targeted to fulfilling specific customer or market requirements.
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| What works well in the area of Product Planning in your organization? | | |
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| What challenges does your organization face in the area of Product Planning? | | |
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* Go to Market Planning: developing integrated Operational, Marketing and Distribution plans that are consistent with market development strategy.
Are you satisfied with your organization's current performance in go to market planning? |
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Go to Market planning: developing integrated Operational, Marketing and Distribution plans that are consistent with market development strategy.
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| What works well in the area of Go to Market Planning in your organization? | | |
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| What challenges does your organization face in the area of Go to Market Planning? | | |
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* Evangelism: instructing external parties on the benefits, use, availability and functionality of the product for the purpose of evangelism, sales and product rollout.
Are you satisfied with your organization's current performance in evangelism? |
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Evangelism: instructing external parties on the benefits, use, availability and functionality of the product for the purpose of evangelism, sales and product rollout.
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| What works well in the area of Evangelism in your organization? | | |
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| What challenges does your organization face in the area of Evangelism? | | |
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* Product Review: assessment of whether product (or service offering) objectives have been met with respect to revenue, market share, profitability, quality, etc. Develop objectives and strategy for corrective action when goals are not met.
Are you satisfied with your organization's current performance in product review? |
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Product Review: assessment of whether product (or service offering) objectives have been met with respect to revenue, market share, profitability, quality, etc. Develop objectives and strategy for corrective action when goals are not met.
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| What works well in the area of Product Review in your organization? | | |
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| What challenges does your organization face in the area of Product Review? | | |
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