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2011
September
L
Laundry Usage Survey
Laundry Usage Survey
Marketing 330 Laundry Survey
0%
Hello Marketing 330 Student!
You are invited to participate in a special Marketing 330 - Section 001 Survey. In this survey, approximately 103 people will be asked to complete a survey that asks questions about laundry usage.
It will take approximately 5 minutes to complete the questionnaire. ***It is very important for our class to use this data to illustrate market research concepts in class.
This assignment is worth five
(5) points
. Your response is
due no later than 7:59 AM on 2-14-12
. For verification and to receive credit, you must fill in the box with your student ID on the last question.
There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
If you have questions at any time about the survey or the procedures, you may contact your instructor, Karla Wald by email at
[email protected]
.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
How many loads of laundry have you done in the past 14 days?
1 - 2
3 - 5
5 - 10
10 - 15
15+
*
What type of machine is usually used for household laundry?
Wringer
Agitator (Top-Loading)
Tumbler (Front-Loading)
Other
Powder Detergent:
How often do you use the following laundry powders?
Regularly
Somewhat Regularly
Sometimes
Never
Don't remember
*
All
*
Arm & Hammer
*
Bold
*
Cheer
*
Era
*
Gain
*
Surf
*
Tide
Liquid Detergents
: How often do you use the following laundry
liquids
?
Regularly
Somewhat Regularly
Sometimes
Never
Don't remember
*
All
*
Arm & Hammer
*
Cheer
*
Era
*
Gain
*
Great Value (Walmart)
*
Method
*
Purex
*
Oxydol
*
Seventh Generation
*
Tide
*
In the past
3 months
, what
one
brand of soap/detergent was used
most often
for laundry?
*
How often - if ever - is a manufacturer's coupon used when you buy laundry soap/detergent?
Almost always
About half the time
Just occasionally
Never
Don't remember/Not sure
*
What year are you in college?
Freshman
Sophomore
Junior
Senior
Post-graduate/Other
Enter Student ID for 5 points assignment credit:
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