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| Do you have a son living with you at home? |
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For the rest of the interview we need to talk to your son age . If he’s not available right now please come back to this survey when he is available. If he needs help reading the questions or entering responses please help him in doing so, but let him use his own words and do not influence his responses in any way.
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| Thank you for helping us with this survey. We’d like to ask you some questions about toys for boys your age. |
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| When you think of toy guns or toy blasters, ones that you would use to play with your friends in the house or the backyard, what is the name of the first gun you can think of? These could include laser guns, dart guns, water guns etc. If you can’t think of any guns please write “don’t know”. | | |
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| What other toy guns or toy blasters can you think of? Please list all the names of toy guns you know. If you can’t think of any guns please write “don’t know”. | | |
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| Which of the following toy guns or toy blasters have you heard of before? |
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If somebody offered to buy you a toy gun or toy blaster which one would you want the most?
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| Why do you want Nerf the most? What makes it better than other toy guns or toy blasters? | | |
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| Why do you want Lazer Tag the most? What makes it better than other toy guns or toy blasters? | | |
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| Why do you want Lazer Challenge the most? What makes it better than other toy guns or toy blasters? | | |
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| Why do you want Super Soaker the most? What makes it better than other toy guns or toy blasters? | | |
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| Why do you want the most? What makes it better than other toy guns or toy blasters? | | |
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| Which ones of the following toy guns or toy blasters do you own? |
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Please tell us what you think of the following toy guns or toy blasters. Which one of these guns…
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| You mentioned that you own a Lazer Tag gun. Did you ask for it or was it a surprise gift from somebody else? |
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We would now like to show you pictures of four blasters. Please scroll down so you see the entire picture. Please look at each of them and spend some time reading about what you can do with them.
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If you could have one of these, which one would you want the most?
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| Which one would you want second most? |
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| Why is Configure 8 your favorite? What makes it better than the other guns? | | |
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| Why is Lazer Tag Team Ops your favorite? What makes it better than the other guns? | | |
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| Why is Lazer Tag Phoenix LTX your favorite? What makes it better than the other guns? | | |
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| Why is Lazer Challenge Pro Annihilator your favorite? What makes it better than the other guns? | | |
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Please ask your mom to answer the rest of the questions.
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What is the highest level of education that you have achieved?
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What is the annual Income of your household?
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