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Hello!

Thanks for taking part in our study. The questions should take about 10-15 minutes to complete.

We're interested in understanding about your first experience with one of our language schools.

There are no right or wrong answers – we just want to hear your honest opinions.

All responses are confidential and your data won't be shared with anyone outside of this project.

Thanks again for your time and we hope that you enjoy taking part.
 
 
 
1/3. About You
 
 
 
* Name
   
 
 
 
* Gender
 
Male
 
Female
 
 
 
* Nationality
 
 
 
* Which statement best describes you?
 
I studied at a language school
 
I purchased a course at a language school for somebody else
 
 
 
* With which language school did you study?
 
EAC
 
Hampstead School of English
 
Manchester Academy of English
 
 
 
* In what year did you study?
 
 
 
* How long did you study there?
 
 
 
* How old were you when you studied?
 
<21
 
22-40
 
>40
 
 
 
* What was your occupation at the time?
 
Student
 
Employed
 
Unemployed
 
Retired
 
 
 
* Was studying on this course a requirement for work?
 
Yes
 
No
 
 
 
* In which country were you living at the time you studied?
 
 
 
* How many times have you studied at this language school?
 
 
 
* Have you studied at any other language schools?
 
Yes
 
No
 
 
 
* Which other schools did you study at?
   
 
 
 
2/3. Finding the right school
 
 
 
* How did you find out about the language school?
 
Friend
 
Parent
 
Teacher
 
Agent
 
Internet
 
Colleague
 
Other
 
 
 
 
* How long after hearing about the school did you book the course?
   
 
 
 
* Which of the following influenced your decision to study at a language school?
 
I wanted to study a specific course
 
I needed a specific qualification
 
I wanted to enhance my career
 
I wanted to improve my English
 
I wanted to travel
 
I wanted to make new friends
 
I knew other people who were going
 
Other
 

 
 
 
* Which of these reasons do you feel was the most important and why?
   
 
 
 
* Did you discuss your decision to study at a language school with anyone else?
 
Yes
 
No
 
 
 
* Who did you discuss this with?
   
 
 
When selecting the language school, how important were the following?
Not Important Important Very Important
* Price
* All-in-one package
* Simple application for courses
* Specific courses at the school
* Specific qualifications offered
* Reputation of the school
* Accreditation of the school
* Accommodation
* Safety
* Location of school
* Local attractions
* Extra-curricular activities
* Diverse nationalities of students
 
 
 
* What was the main reason you chose the school that you did?
   
 
 
 
* How did you book your place on the course?
 
Directly with the language school
 
Through an agent
 
Through a teacher
 
My employer booked it for me
 
My parent booked it for me
 
 
 
* Why did you choose to book the course in this way?
   
 
 
 
* Is there anything that could have made the booking process easier?
   
 
 
 
3/3. Your experience at the school
 
 
 
* How would you describe your experience at the language school to a friend?
   
 
 
 
* What expectations did you have of the school before you went? Do you feel those expectations were met?
   
 
 
 
* What were the things you enjoyed most about your experience?
   
 
 
 
* Is there anything that could have improved your experience?
   
 
 
 
* And finally, choose five words that you would associate with the school.
   
 
 
 
* Which best describes your relationship to the person?
 
Parent
 
Partner
 
Employer
 
Friend
 
Other
 
 
 
 
* Which language school did they study at?
 
EAC
 
Hampstead School of English
 
Manchester Academy of English
 
 
 
* In what year did they study?
 
 
 
* How long did they study there?
 
1-2 weeks
 
3-4 weeks
 
5-6 weeks
 
6+ weeks
 
 
 
* What age were they when they studied?
 
<21
 
22-40
 
>40
 
 
 
* What was their occupation at the time?
 
Student
 
Employed
 
Unemployed
 
Retired
 
 
 
* Was studying on the course a requirement for work?
 
Yes
 
No
 
 
 
* What country did they travel from?
 
 
 
2/3. Finding the right school
 
 
 
* How did you find out about the language school?
 
Friend
 
Parent
 
Teacher
 
Agent
 
Internet
 
Colleague
 
Other
 

 
 
 
* How long after hearing about the school did you book the course?
   
 
 
 
* Which of the following influenced your decision to book a language course?
 
Specific courses
 
Specific qualifications
 
Career choice
 
Improving English
 
Travel
 
Chance to socialise
 
Other
 

 
 
 
* What was the most important reason and why?
   
 
 
 
* Did you discuss your decision with the person studying?
 
Yes
 
No
 
 
When selecting the language school, how important were the following?
Not Important Important Very Important
* Price
* All-in-one package
* Simple application for courses
* Specific courses at the school
* Specific qualifications offered
* Reputation of the school
* Accreditation of the school
* Accommodation
* Safety
* Location of school
* Local attractions
* Extra-curricular activities
* Diverse nationalities of students
 
 
 
* What was the main reason you chose the school that you did?
   
 
 
 
* How did you book their place on the course?
 
Directly with the language school
 
Through an agent
 
Through a teacher
 
 
 
* Why did you choose to book the course in this way?
   
 
 
 
* Is there anything that could have made the booking process easier?
   
 
 
 
3/3. Your opinion of the school
 
 
 
* What expectations did you have of the school before the course started?
   
 
 
 
* Do you feel the school lived up to your expectations? Tell us why/why not.
   
 
 
 
* And finally, would you recommend the school to others? Tell us why/why not.
   
 
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