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Thank you so much for agreeing to participate in this survey. Your
opinion will help us develop better products for you and your children. |
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| Do you have a daughter under age 10 living with you at home? |
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| How old is your daughter? |
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We would like to ask your daughter age a simple question about
her doll preferences. Please have her come to the computer and please read
to her the description of the dolls and following question. You can help her
input her answer.
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We’d like to show you some dolls.
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| Mom, please ask your daughter which doll she likes the best from the four options below. |
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| And which one of these dolls does she like second best? |
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Taking into account your daughter’s preferences and your own judgment, which
one of these dolls would you be most likely to buy for your daughter in the
coming year?
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| Which one of these dolls would be your second choice to buy for your daughter? |
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| The remainder of the questions is for you, mom. |
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Which adjectives would you use to describe these dolls? Please check all that
apply.
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Now we’d like you to think specifically about the name Lalaloopsies.
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How much do you like the name Lalaloopsies?
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| When you hear the name Lalaloopsies what do you think of? | | |
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What adjectives do you associate with the name Lalaloopsies? Please check all that apply.
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| Before today, had you ever heard the name Lalaloopsies? |
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Just a few more questions for classification purposes:
How old are you?
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| What is the highest level of education you have achieved? |
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Just one more question for classification purposes: What is the annual income of your household?
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| Thank you so much for participating! |
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