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Below you will find two sets of descriptions - one on your left and one on your right. If you prefer the description on your left (right), please select one of the radio buttons found in the bottom left (right) that is representative of your preference.



Please refer to the following when answering the questions.


Size

   * An index card is 3.5" X 2"



Dessert Quality

   * Premium- the quality of desserts you'd find in your local,
     independent bakery or in an moderately-expensive restaurant


   * Average- the quality of desserts you'd find at a national chain
    restaurant such as Bakers' Square, Bennigan's, TGI Fridays, etc.


   * Value- the quality that you would find in a local diner or "greasy
    spoon"






Ambience

   * Upscale- The type of atmosphere and decor you'd find at a
     comfortably chic and hip local cafe

   * Average - The type of atmosphere and decor you'd find at an
     average-priced, table-service restaurant (eg. "themed" decor,
     somewhat kitsch, corinthian leather booths bar stool seating

   * Utilitarian- plastic décor, bright colors, cafeteria seating, like

     Dunkin Donuts


Sorten Erdbeere Vanille Erdbeere keine der Alternativen
HerstellerLagneseDr. OetkerSchöller
Verpackung1000 gr.500 gr.750 gr.
Fettgehaltweniger Fettmehr Fett (cremig)mehr Fett (cremig)
Preis3,50 €2,50 €2,50 €
 
 
 
Please rank the following dessert outlets based on your spending. (1- Most, 9- Least)



Note: You cannot use a rank or number twice (e.g., Ice Creams Stores and Starbucks CANNOT have the same rank of 5)
Retail outlets (off the shelf, pre-packaged desserts)
Krispy Kreme/Dunkin Donuts
Panera Bread/Cosi's/Corner Bakery
Ice cream stores
Super-market bakery
High end specialty bakery
Starbucks
High end specialty chocolate stores (Godiva, Ghiradelli, See's, Teuschers, etc.)
Other
 
 
Rate Dunkin Donuts on a scale of 1 to 5 based on your perception (Skip if you have never been to a Dunkin Donuts).
1 (Low) 2 3 (Neutral) 4 5 (High)
Price
Portion Size
Quality
Ambiance
 
 
Rate Panera Bread/Cosi's/Corner Bakery on a scale of 1 to 5 based on your perception (Skip if you have never been to these stores).
1 (Low) 2 3 (Neutral) 4 5 (High)
Price
Portion Size
Quality
Ambiance
 
 
Rate your Specialty Bakery / Chocolate Shop on a scale of 1 to 5 based on your perception.
1 (Low) 2 3 (Neutral) 4 5 (High)
Price
Portion Size
Quality
Ambiance
 
 
Rate Starbucks on a scale of 1 to 5 based on your perception (Skip if you have never been to a Starbucks).
1 (Low) 2 3 (Neutral) 4 5 (High)
Price
Portion Size
Quality
Ambiance
 
 

What would your ideal dessert shop look like?
 
Panera Bread/Cosi's/Corner Bakery
 
Starbucks
 
Krispy Kreme/Dunkin Donuts
 
Specialty Bakery
 
Ice cream stores
 
High end specialty chocolate stores (Godiva)
 
Other
 
 
 
Comments / Suggestions for our dessert shop?
   
 
Please contact [email protected] if you have any questions regarding this survey.
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