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  2. 2016
  3. October
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  5. KOR
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You are invited to participate in our survey [Project Description Here]. In this survey, approximately [Approximate Respondents] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [Approximate Time] minutes to complete the questionnaire.

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Attitude Toward Green Advertising

Cognitive and Affective Responses to Green Advertising
Strongly Agree Agree Neutral Disagree Strongly Disagree
* Green advertising is valuable to society.
* Green advertising promotes materialism
*  
* Green advertising leads people to be more socially responsible.
* Green advertising shows the consumer that the firm is addressing consumer’s environmental concerns.
* Green advertising strengthens company image.
* I think green advertising is good.
* Most green advertising insults people’s intelligence.
* Green advertising claims are insincere.
* Consumer Responses to the Companies and their Products
Strongly Agree Agree Neutral Disagree Strongly Disagree
* A company that uses green advertising is trustworthy.
* Products and services that are advertised as green are safe to use.
* Green advertising is good at addressing environmental problems.
* Green advertising is a good source of information about product/services.
* Green advertising results in better products.
* Products/services that are advertised as green are less expensive to society in the long run.
* Green advertising is interesting to see.
* I have more confidence in advertised green products than in unadvertised green ones.
* Personal Everyday Thoughts and Behaviours
* I would be willing to pay for the products that decrease environmental problems.
* I would be willing to stop buying products from companies guilty of harming environment, even though it might be convenient.
* I buy products in refillable containers.
* I strive to conserve water in my home.
* I consider myself to be an environmentalist.
* I am a strong supporter of environmental regulation
 
 
Consumer Responses to the Companies and their Products
Strongly Agree Agree Neutral Disagree Strongly Disagree
*  
* A company that uses green advertising is trustworthy.
* Products and services that are advertised as green are safe to use.
* Green advertising is good at addressing environmental problems.
* Green advertising is a good source of information about product/services.
* Green advertising results in better products.
* Products/services that are advertised as green are less expensive to society in the long run.
* Green advertising is interesting to see.
* I have more confidence in advertised green products than in unadvertised green ones.
 
 
Personal Everyday Thoughts and Behaviours
Strongly Agree Agree Neutral Disagree Strongly Disagree
*  
* I would be willing to pay for the products that decrease environmental problems.
* I would be willing to stop buying products from companies guilty of harming environment, even though it might be convenient.
* I buy products in refillable containers.
* I strive to conserve water in my home.
* I consider myself to be an environmentalist.
* I am a strong supporter of environmental regulation
 
 
Respondent’s Emotional Response
Strongly Agree Agree Neutral Disagree Strongly Disagree
*  
* I believe recycling and reusing will reduce pollution
* I become upset when I think about the harm being done to the environment.
* When I think of the ways industries are destroying the environment, I get frustrated.
* I feel people worry too much about environmental contaminants in food products.
* I’m willing to adapt a green living lifestyle.
* I am very concerned about how climate change will affect future generations.
* The seriousness of environmental problems is exaggerated by the environmentalists.
* I rarely every worry about the effects of the environment on me and my family.
 
 
 
* What comes to your mind when you hear KOR Nava reusable hydration vessel?
   
 
 
 
Have you ever heard about KOR Nava reusable hydration vessel? If yes do you know what does it do?
 
Yes
 
No