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| Thank you so much for participating in this survey. Your input will help us develop better products for you and your children. This should take about 15-20 minutes. |
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| Do you have one or more children under age 6 living with you at home? |
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What is your child's age and gender?
Boy Girl |
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| For the remainder of the survey we’ll be asking you about products for your . The next few questions are about different ideas for a play kitchen. Please look at the pictures carefully, and read the description of each kitchen, and take note of the small photos that show what is special about each.
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| How much do you think the Talk-to-Me Kitchen would cost where you usually shop for your child’s toys? | | |
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| How likely would you be to buy the Talk-to-Me Kitchen for your child at $? |
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| How likely would you be to buy the Talk-to-Me Kitchen at $89.99 for your child in the next 12 months? |
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| How much do you think the Grow-with-Me Kitchen would cost where you usually shop for your child’s toys? | | |
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| How likely would you be to buy the Grow-with-Me Kitchen for your child at $? |
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| How likely would you be to buy the Grow-with-Me Kitchen at $79.99 for your child in the next 12 months? |
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| How much do you think the Modern Trend Kitchen would cost where you usually shop for your child’s toys? | | |
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| How likely would you be to buy the Modern Trend Kitchen for your child at $? |
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| How likely would you be to buy the Modern Trend Kitchen at $79.99 for your child in the next 12 months? |
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| How much do you think the Suitcase Kitchen would cost where you usually shop for your child’s toys? | | |
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| How likely would you be to buy the Suitcase Kitchen for your child at $? |
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| How likely would you be to buy the Suitcase Kitchen at $79.99 for your child in the next 12 months? |
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| How much do you think the Super Chef Kitchen would cost where you usually shop for your child’s toys? | | |
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| How likely would you be to buy the Super Chef Kitchen for your child at $? |
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| How likely would you be to buy the Super Chef Kitchen at $79.99 for your child in the next 12 months? |
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| How much do you think the Growing Kitchen would cost where you usually shop for your child’s toys? | | |
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| How likely would you be to buy the Growing Kitchen for your child at $? |
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| How likely would you be to buy the Growing Kitchen at $79.99 for your child in the next 12 months? |
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| Why did you say that you the Talk-to-Me Kitchen? | | |
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| Why did you say that you the Suitcase Kitchen? | | |
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| Why did you say that you the Super Chef Kitchen? | | |
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| If you had to choose just one of these kitchens to buy for your child, which one would you be most likely to buy for him or her? |
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| Which do you like second best? |
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| Now we would like you to look at some Little Tikes sports toys for your child. Again, please look at the pictures carefully and take note of the descriptions and small photos that show what the item does. |
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| Now, please take a look at a short video that shows how the Little Tikes Talk-to-Me Sports T-Ball set works.
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| Were you able to view this video? |
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| How much do you think the Little Tikes Talk-to-Me Sports Baseball set would cost where you usually shop for your child’s toys? | | |
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| How likely would you be to buy the Little Tikes Talk-to-Me Sports Baseball set for your child at $? |
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| How likely would you be to buy the Little Tikes Talk-to-Me Sports Baseball set at $39.99 for your child in the next 12 months? |
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| How much do you think the Little Tikes Tots Sports T-Ball set would cost where you usually shop for your child’s toys? | | |
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| How likely would you be to buy the Little Tikes Tots Sports T-Ball set for your child at $? |
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| How likely would you be to buy the Little Tikes Tots Sports T-Ball set at $14.99 for your child in the next 12 months? |
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| Now, please take a look at a short video that shows how the Little Tikes Talk-to-Me Sports Basketball set works.
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| Were you able to view this video? |
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| How much do you think the Little Tikes Talk-to-Me Sports Basketball set would cost where you usually shop for your child’s toys? | | |
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| How likely would you be to buy the Little Tikes Talk-to-Me Sports Basketball set for your child at $? |
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| How likely would you be to buy the Little Tikes Talk-to-Me Sports Basketball set at $39.99 for your child in the next 12 months? |
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| How much do you think the Little Tikes Tots Sports Basketball set would cost where you usually shop for your child’s toys? | | |
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| How likely would you be to buy the Little Tikes Tots Sports Basketball set for your child at $? |
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| How likely would you be to buy the Little Tikes Tots Sports Basketball at set $29.99 for your child in the next 12 months? |
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| Why did you say that you the Little Tikes Talk-to-Me Sports Baseball set? | | |
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| Why did you say that you the Little Tikes Tot Sports Basketball set? | | |
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| If you had to choose just one of these sports toys to buy for your child, which one would you be most likely to buy for him or her? |
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| If you had to choose just one of these sports toys to buy for your child, which one would you be most likely to buy for him or her? |
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Now we’d like to ask you a few questions about your cell phone use.
Do you own a cell phone?
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| Do you own a smart phone? |
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| What type of smart phone do you have? |
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| Is your phone equipped with Bluetooth technology? |
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| Do you allow your to use your phone? |
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| What do you allow your child to do with your phone? |
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| Is your home computer equipped with a webcam? |
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| Now, I would like you to think about small characters, like Little People and Legos, that toddlers and preschoolers play with. For each theme below, please indicate whether you consider it to be more for a boy, more for a girl, or equally appropriate for both genders.
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Just a few more questions for classification purposes:
How old are you? |
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| What is the highest level of education you have achieved? |
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| What is your annual household income? |
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| Just to recap, can you please list the ages and genders of all the children in your household?
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