This free survey is powered by QUESTIONPRO.COM
  1. Surveys
  2. 2012
  3. February
  4. K
  5. King Oscar Product development
0%
Exit Survey »
 
 
Hello:
You are invited to participate in our survey regarding King Oscar historical product launches. I would like some input from you on what you see as successfull and unsuccessfull product launches. Also, in order increase understanding, I would like to get your feedback on reasons for success and reasons for failure.

Please fill out this survey, it will only take you approx. 5-10 minutes.


Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Kari-Anne Grude by email.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
What product do you rate as the most successfull King Oscar launch?

You can only choose ONE product.
 
Sardin pate
 
Tuna salads
 
Macrell 45 g (round can)
 
Medeterian sardines
 
Other
 
 
 
Please make a rate on the following statements.

Use the scale in order to make your choice.

The product sucsess was due to...
1 Strongly disagree 2 Disagree 3 In between 4 Agree 5 Strongly agree Not applicable
Abel to understand the consumer needs
Product was in line with the consumer trends
Correct price level
Appealing product design
Good retailer/distribution when launching
Good trade marketing activities
Ability to think new and big project innovations
Good taste of the product
Salesforce liked the product
Invested in advertising/consumer support
1 Strongly disagree 2 Disagree 3 In between 4 Agree 5 Strongly agree Not applicable
Good shelf apperance
Optimal timing of the launch (high sesason)
A new concept introduced
The packaging itself added value to the consumer
The retailer/distributor came with this great ide
Full focus on the product from entire organisation
 
 
 
What product launch do you rate as the biggest fiasko of King Oscar ?

You can only choose ONE product.
 
Sardin pate
 
Tuna salads (Belgium)
 
Macrell 45 gram (round can)
 
Mediterian sardines (USA)
 
Other
 
 
 
Why was this product not a success?

The fiasko was due to...
1 Disagree strongly 2 Disagree 3 In between 4 Agree 5 Strongly agree Not applicable
Lack of understanding the consumer needs
Did not understand consumer trends
Price level was not correct
Not appealing product design
Bad distributor or low distribution
Not successfull trade marketing activities
Salesforce did not like the product
Lack of advertising/consumer support
Bad shelf apperance
Wrong timing of the launch (no high season)
1 Disagree strongly 2 Disagree 3 In between 4 Agree 5 Strongly agree Not applicable
No additional sales - just cannibalisation
Limited sales
The packaging did not add value to the consumer
Had to deliver the product on request from distributor
Little internal support from the organisation
Lack the ability to think new and big innovations
The product did not taste good enough
Good idea - not able to execute successfully
 
 
 
What do we need to improve in the future in order to become successfull with product launches? (Max. 3 critical factors).
   
 
Survey Software Powered by QuestionPro Survey Software