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1. What is your gender?
 
Male
 
Female
 
Prefer not to answer
 
 
 
2. What is your age group?
 
19 & Under
 
20– 24 years old
 
25 –29 years old
 
30- 34 years old
 
35 & Above
 
 
 
3. Do you go to KFC?
 
Yes
 
No
 
 
4. What are the reasons of not going to KFC?
 
You do not find anything Vegetarian ?
 
You find it unhealthy?
 
You do not like the deep fried chicken?
 
You feel you cannot digest a meal at KFC?
 
 
 
5. How many times a month do you visit KFC?
 
0-2
 
3-5
 
6-8
 
9 and above.
 
 
6. Please indicate the importance of the following while selecting a place to eat.
Very Unimportant Somewhat Unimportant Neutral Somewhat Important Very Important
Price
Taste
Service
Health & Nutrition factor
 
 
7. Please indicate the importance of the following possible menu for KFC
Very Unimportant Somewhat Unimportant Neutral somewhat Important Very Importan
Salads
Healthy Sandwiches
Grilled Chicken
Assorted Fruits
 
 
 
8. How much are you willing to spend on a 6 inch Salad and Grilled chicken/fish/vegetable patty sub (low-fat sandwich) at KFC?
 
$5
 
$6
 
$7
 
$8
 
 
 
9. How much are you willing to pay for a 250gms box of Fruit-Salad?
 
$2.00-$2.50
 
$2.60-$3.00
 
$3.10-$3.50
 
$3.60-$4.00
 
 
10. How much are you willing to pay for a Brazer Burger combo served with lemonade(Grilled chicken/fish/vegetable patty, with salad, BBQ Sauce, low on sodium, 25% less salts, low saturated fats and cooked in low fat oil-Cheese and mayo optional)
 
$7-$8
 
$9-$10
 
$11-$12
 
$12 and Above
 
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