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2011
November
K
KBDN 2012 State of Industry Survey
KBDN 2012 State of Industry Survey
Kitchen & Bath Design News
2012 State of the Industry Survey
0%
Exit Survey »
*
Do you expect remodeling activity and your firm's sales to increase in 2012 over 2011?
Yes
No
Don't Know
*
In what areas do you expect growth in 2012?
Check all that apply:
Kitchen design
Bathroom design
Home Office design
Entertainment room design
Mud room design
Laundry room design
Other room design
Partial remodels
Handyman services
Other
*
In what areas do you expect a
decline
in 2012?
Check all that apply:
Kitchen design
Bathroom design
Home Office design
Entertainment room design
Mud room design
Laundry room design
Other room design
Partial remodels
Handyman services
Other
*
What do you believe will be the most important factors to customers in 2012? Please rank them in order of importance, with 1 being the most important and 10 being the least important:
Service
-- Select --
1
2
3
4
5
6
7
8
9
10
Product quality
-- Select --
1
2
3
4
5
6
7
8
9
10
Price
-- Select --
1
2
3
4
5
6
7
8
9
10
Design firm reputation
-- Select --
1
2
3
4
5
6
7
8
9
10
Project turnaround time
-- Select --
1
2
3
4
5
6
7
8
9
10
Referral from someone they know
-- Select --
1
2
3
4
5
6
7
8
9
10
Product line carried
-- Select --
1
2
3
4
5
6
7
8
9
10
Design skills
-- Select --
1
2
3
4
5
6
7
8
9
10
Attention to green
-- Select --
1
2
3
4
5
6
7
8
9
10
Relationship with the designer
-- Select --
1
2
3
4
5
6
7
8
9
10
What strategies do you expect to employ in 2012 to increase business? Please check all that apply:
Update showroom
Expand services
Offer seminars
Run promotions
Discount products and services
Increase print marketing
Increase media presence through radio, tv, etc.
Increase marketing presence through community and in-house events, home shows, etc.
Update product offering
Partner with real estate and other area professionals
Social networking (Facebook, Twitter, etc.)
Update company website
Offer partial remodels
Offer handyman services
Other
*
What factors do you expect will influence your business the most in 2012? Please rank in order of importance, with 1 being the most important and 10 being the least important.
Unstable economy
-- Select --
1
2
3
4
5
6
7
8
9
10
Presidential election
-- Select --
1
2
3
4
5
6
7
8
9
10
Consumer demand for lower prices
-- Select --
1
2
3
4
5
6
7
8
9
10
Competition from online suppliers
-- Select --
1
2
3
4
5
6
7
8
9
10
Competition for design services from big box stores
-- Select --
1
2
3
4
5
6
7
8
9
10
Increased customer knowledge and demands
-- Select --
1
2
3
4
5
6
7
8
9
10
Subcontractor issues
-- Select --
1
2
3
4
5
6
7
8
9
10
Supply issues
-- Select --
1
2
3
4
5
6
7
8
9
10
Your firm handling too many jobs
-- Select --
1
2
3
4
5
6
7
8
9
10
Smaller margins
-- Select --
1
2
3
4
5
6
7
8
9
10
*
What are the key challenges you anticipate for 2012? Please comment:
If you are willing to have your comments included in the article, please provide
Your Name
Your Title with Your Company
Your Company Name
Your Company Location - city/state.
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