Kano Questionnaire

Hi,
Thank you for showing interest in this survey.
The main purpose of this survey is to understand the thought process of a customer when they purchase a car.
The features they look for, the factors that influence in making a purchase and the overall experience of owning a car from pre-purchase to post-purchase cycle.
Kindly answer the questions with as many details as possible which will help us to give us a clear picture of the process.

Once again, Thank you very much for showing interest in this survey.

* Is the car you are owning your first car?

* If No, then which all cars have you owned before?

* Which all cars did you consider before making this purchase?

* What were the factors which influenced you to buy this particular car from all the ones considered? give details about styling of car, brand influence, peer influence, market perception, features of car, price of car etc

* What role does dealership experience play in your decision making? provide details about waiting period, discounts offered and their influence on your buying decision.

Tell us about your experience with your car? what were your expectations