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What is your age range?
 
a. 25-27
 
b. 28-30
 
c. 30-32
 
d. 32-34
 
 
 
Are you married/single?
 
a Married
 
b. Single
 
c. Widowed/Divorced
 
 
 
Do you have children?
 
a. Yes
 
b. No
 
 
 
When was the last time you shopped at a department store?
 
a. In the last month
 
b. 2-3 months
 
c. 3-4 months
 
d. More than 5 months
 
 
 
Which department stores to you shop at most?
 
a. JCPenney
 
b. Dillard’s
 
c. Macy’s
 
d. Nordstrom
 
e. Other
 
 
 
What items do you shop for in department stores?
 
a. Shoes
 
b. Handbags and other Accessories
 
c. Clothing
 
d. Linens
 
 
 
When was the last time you shopped at JC Penney?
 
a. In the last month
 
b. 2-3 months
 
c. 3-4 months
 
d. More than 5 months
 
 
 
What do you typically shop for at JCPenney?
 
a. Shoes
 
b. Handbags and Accessories
 
c. Clothing- for self
 
d. Clothing –for others
 
e. Linens
 
 
 
Why do you shop at JC Penney
 
a. Wide selection
 
b. Top trends
 
c. Low prices
 
 
 
If there was one thing you would change about JCPenney it would be,
 
a. Larger selection
 
b. Better advertisements
 
c. Better sales associate
 
d. The plastic bags
 
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