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Surveys
2012
November
J
JC Penney Marketing Plan
JC Penney Marketing Plan
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How often do you buy from JC Penney?
Every time I shop
A few times a year
Once a year
Only on sales
Never
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On average, how much do you spend at JC Penney per visit?
$0 – $10
$11 – $50
$51 – $100
More than $100
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Do you think JC Penny sells high quality merchandise?
Yes
No
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What would appeal to you most with cheaper prices at JC Penney?
Apparel
Tools
Home appliances
Accessories (including jewelry, bags/purses, bath & body)
Shoes
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What is the first image that comes to your mind when you think of JC Penny?
Cheaper price
Sale
Coupons
Expensive store
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Which of the following strategies do like the best when you shop at JC Penney?
Everything low price
Buy one get 2nd 510% off)
$10 off of $50 purchase
Store coupons with regular prices
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How conveniently JC Penney stores are organized to find what you want?
I can easily find by my self
I can find with the help of sales associate
Very difficult to find
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How helpful the in-store associates are at JC Penney?
Extremely helpful
Very helpful
Somewhat helpful
Not helpful
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Do you have JC Penney credit card?
Yes
No
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Which one of the following best describes your age group?
18 – 22 Years
23 – 30 Years
31 – 40 Years
More than 40 Years
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