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name
   
 
 
 
gender
 
male
 
female
 
 
 
age
 
under 20
 
20 - 22
 
22 - 24
 
24 - 26
 
26 - 28
 
 
 
What type of effect does advertising plays on your choice of a particular product?
 
Positive
 
Moderate
 
No effect
 
 
 
What type of communication channel are you most frequently exposed to:
 
TV
 
Internet
 
Radio
 
Out of Home
 
Other
 
 
 
 
How often do you go online?
 
everyday
 
once in a week
 
once in a month
 
less than once a month
 
 
 
Usually per session you spend?
 
Less than one hour online
 
From 1 to 2 hours online
 
More than 2 hours
 
 
 
Which social networking website do you prefer?
 
Facebook
 
Twitter
 
My Space
 
HI 5
 
Orkut
 
Other
 
 
 
 
When you see an ad do you click on it to get more info about the product or service?
 
Yes
 
No
 
 
 
When you see an ad you do not click on it and avoid looking at it?
 
Yes
 
No
 
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