iPhone 5 Wave 3

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SHOPPER INFORMATION

Q1 a. Sex

Male

Female

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Age Range

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Q1 c. Shopper Initials

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VISIT INFORMATION


Q2 a. Date of the visit

Q2 b. Visit start time

Q2 c. Visit end time

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Upload here photo of the exterior of the store with the store name and store front clearly visible

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* Q3. Could you perform the visit?

Yes

No

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Q3 a. If No, please select a reseaon why.

Store Permanently Closed

Store Temporarily Closed

No Phone Store at specified Address

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Q3 b. If No,you MUST upload a picture to demostrate "shop closed" or "no phone store at this address "

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Q3 c. Please comment

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Q4. Approximately how many customers were in the store?
(Do not include yourself)

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Q4 a. Approximately how many staff members were visible in the store?

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Q4 b. Approximately how log did you wait to be approached?

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Q5. Did you see an iPhone Solutions Consultant (iSC) ?

Yes

No

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Q5 a. Describe the outfit and how you identified the person ?

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Q6. Who did you speak with?

iPhone Solutions Consultant

Regular Sales Staff

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Q6 a. Describe the outfit and how you identified the person ?

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Q6.01 How Would you rate the hygiene of the ISC compared to other staff?

Better

The Same

Worst

N/A : iSC is the only staff visible

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Q6.01a If "Worst ", please explain.

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Q7. How many questions did the salesperson ask to identify your needs?

0

1

2

3+

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Were you asked what your budget was?

Yes

No

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Were you asked what you will be using your phone for?

Yes

No

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Were you asked about what your current smartphone?

Yes

No

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Were you asked if you had a platform preference ? (eg. iOS)

Yes

No

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What was the first question asked?

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What was the primary phone you were spontaneously recommended?

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What were the features mentioned of the primary recommended device?
(Multiple selections available)

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What was the secondary phone were you spontaneously recommended?

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Did the salesperson spontaneously run a demo of the recommended smartphone?
(several answers possible)

Primary

Secondary

Both

None

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Can they provide you with a demonstration?

Yes

No

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If not, why?

No Demo Units

No Explanation

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What were the features showcased during the demonstration?
(Multiple selections available)

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How was the demonstration conducted?

You Held the Phone

Salesperson Held The Phone

Both

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On what device was the demonstration performed?

Demo Fixture

Personal Device

Other

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Why was iPhone not recommended?

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What phone does the salesperson use personally?

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Which SKU’s of iPhone 5S are available?

16 GB

32 GB

64 GB

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Is there an iPhone 5S demo unit in-store?

Yes

No

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If so, is it accessible?

Yes

No

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If so, is it switched on?

Yes

No

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If so, is it connected to the internet (Wifi or 3G)?

Yes

No

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Did the store have windows?

Yes

No

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What smartphone graphics were displayed in the store windows?
(Multiple selections available)

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What brands were displayed in the windows?
(Multiple selections available)

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How was the salespersons attitude towards iPhone?

Positive

Neutral

Negative

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Do you feel more likely to purchase an iPhone after this visit?

Yes

No

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Do you feel at any point the sales person tried to “close” the sale?

Yes

No

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How many people (salespeople) engaged with you during your visit?

1

2

3

4+