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2014
November
I
iPad Qualitative Survey
iPad Qualitative Survey
iPad Qualitative Survey
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Hello, my name is Chad Neubarth and I am a student at Trident University and I am conducting an iPad study. I would appreciate it if you would answer a few questions. Is that ok?You are invited to participate in my survey concerning the introduction of the new iPad 5. In this survey, approximately 10 people will be asked to complete a survey that asks questions about the iPad in the areas concerning capabilities, cost and satisfaction. It will take approximately 2-3 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Chad Neubarth at 210-279-8533. You can start with the survey now by clicking on the
Continue
button below.
I Agree
What is your gender?
Male
Female
What is your age?
Younger than 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 or older
Prefer not to answer
What is the highest level of education you have achieved?
Less than high school degree
High school degree or equivalent (e.g. GED)
Some college but no degree
Associate degree (e.g. AA, AS)
Bachelor's degree (e.g. BA, AB, BS)
Master's degree (e.g. MA, MS, MBA)
Professional degree (e.g. MD, DDS, JD)
Doctorate degree (e.g. PhD)
Which category best describes your annual income?
Under $15,000
$15,000 - $29,999
$30,000 - $44,999
$45,000 - $59,999
$60,000 - $74,999
$75,000 - $89,999
$90,000 - $104,999
$105,000 - $119,999
$120,000 or more
Prefer not to answer
How long have you used our products?
Less than 6 months
6 months to less than 1 year
1 year to less than 3 years
3 years to less than 5 years
5 years or more
How would you rate your level of satisfaction with us?
Highly satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Highly dissatisfied
How do we rate in comparison to other companies that offer the same products?
Much higher
Somewhat higher
Same
Somewhat lower
Much lower
Don't know
What features of the new iPad interest you the most?
Weight
Capabilities
Software
Battery Life
How likely are you to purchase a new iPad in the next 6 months?
Unlikely
Likely
Highly Likely
Most Assuredly
Do you think the price of the iPad is...
Too High
Just Right
Needs to be Lower
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