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Surveys
2016
June
I
INVESTIGATING ATTITUDES AND USAGE OF MOBILE SHOPPI
INVESTIGATING ATTITUDES AND USAGE OF MOBILE SHOPPI
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Dear participant,
Thank you, in advance, for participating in this research.
The purpose of this survey is to investigate what motivates mobile consumers’ usage intention regarding mobile shopping apps (users and non users). For any question, please contact
[email protected]
In the first part of the questionnaire, you will be asked for some basic information, such as mobile operating system used, if you have or not an installed shopping app on your phone and overall experience with mobile shopping apps. On the second part, several statements can be answered using the Likert scale provided.
Participation in this research will take you between 5 to 10 minutes to complete. All data provided will be kept strictly confidential
NOTE: FOR STUDY PURPOSES, MOBILE SHOPPING APPS ARE CONSIDERED AS SUCH IF THEY BELONG TO THE FOLLOWING CATEGORIES and INSTALLED ON YOUR SMARTPHONE: Discount and coupons (e.g. Groupon), Shopping Lists, Online Market Places (e.g. Ebay, Amazon), Digital Mobile Payments (e.g. Google Pay, Apple Pay, MasterPass, Paypal), Price comparison helps (e.g. Skyscanner, Edream), Retailer’s app (Zara, Bershka, …)
*
Which type of mobile operating system do you use?
Android
iOS
Other
Do you have a mobile shopping app installed in your smartphone?
Yes (User)
No (non user) - GO TO THE SECOND PART OF THE SURVEY (2ND PAGE)
If you have answered YES to the last question, please continue
How often do you use each type of shopping app?
Never
Rarely
Occasionally
Frequently
Very Frequently
Discount and coupons (e.g. Groupon)
Shopping Lists
Online Market Places (e.g. Ebay, Amazon)
Digital Mobile Payments (e.g. Google Pay, Apple Pay, MasterPass, Paypal)
Price comparison helps (e.g. Skyscanner, Edream)
Retailer’s app (Zara, Bershka, …)
Other
To what degree do you use mobile shopping apps?
Never
Rarely
Sometimes
A lot
Always
At Home
At Work
Retailer’s shop
On the move
How often do use mobile shopping apps inside each type of establishment?
Never
Very Rarely
Rarely
Sometimes
A lot
Supermarkets (Aldi, Lidl…]
Apparel/Clothing (Zara, Bershka,..)
Electronics (e.g. MediaMarket)
Entertainment (e.g. cinemas, theaters,..)
PE: Performance Expectancy
Strongly Disagree
Somewhat Disagree
Disagree
Neither Agree or Disagree
Somewhat Agree
Agree
Strongly Agree
*
PE1 I find mobile shopping apps useful in my daily life.
*
PE2 Using mobile shopping apps increases my chances of achieving best deals, promotions, top products.
*
PE3 Using mobile shopping apps helps me accomplish shopping activities more quickly.
*
PE4 Using mobile shopping apps helps me to buy smartly
*
PE5 Overall, I would find mobile shopping apps to be advantageous.
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