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* Which type of mobile operating system do you use?
 
Android
 
iOS
 
Other
 

 
 
 
Do you have a mobile shopping app installed in your smartphone?
 
Yes (User)
 
No (non user) - GO TO THE SECOND PART OF THE SURVEY (2ND PAGE)
 
 
 If you have answered YES to the last question, please continue



How often do you use each type of shopping app?
Never Rarely Occasionally Frequently Very Frequently
Discount and coupons (e.g. Groupon)
Shopping Lists
Online Market Places (e.g. Ebay, Amazon)
Digital Mobile Payments (e.g. Google Pay, Apple Pay, MasterPass, Paypal)
Price comparison helps (e.g. Skyscanner, Edream)
Retailer’s app (Zara, Bershka, …)
Other
 
 
To what degree do you use mobile shopping apps?
Never Rarely Sometimes A lot Always
At Home
At Work
Retailer’s shop
On the move
 
 
How often do use mobile shopping apps inside each type of establishment?
Never Very Rarely Rarely Sometimes A lot
Supermarkets (Aldi, Lidl…]
Apparel/Clothing (Zara, Bershka,..)
Electronics (e.g. MediaMarket)
Entertainment (e.g. cinemas, theaters,..)
 
 
PE: Performance Expectancy
Strongly Disagree Somewhat Disagree Disagree Neither Agree or Disagree Somewhat Agree Agree Strongly Agree
* PE1 I find mobile shopping apps useful in my daily life.
* PE2 Using mobile shopping apps increases my chances of achieving best deals, promotions, top products.
* PE3 Using mobile shopping apps helps me accomplish shopping activities more quickly.
* PE4 Using mobile shopping apps helps me to buy smartly
* PE5 Overall, I would find mobile shopping apps to be advantageous.